Senior Manager, Influencer Marketing

Levels is one of the fastest-growing sports nutrition brands in America. The Senior Manager, Influencer Marketing will lead the execution and growth of the Levels creator ecosystem, managing creator sourcing, outreach, relationship development, campaign execution, and ongoing talent management.

Responsibilities:

• Partner with the Director of Influencer Marketing to execute Levels’ creator strategy
• Identify and vet creators across fitness, nutrition, wellness, lifestyle, sports, parenting, and adjacent communities
• Build and maintain a strong pipeline of micro, mid-tier, macro, athlete, expert, and emerging talent
• Evaluate creators based on audience quality, engagement, authenticity, professionalism, brand alignment, and commercial potential
• Lead creator outreach, follow-ups, onboarding, and relationship development
• Build strong relationships with creators, managers, agents, and talent representatives
• Manage active creator partnerships, deliverables, timelines, renewals, and campaign expectations
• Help identify creators who should be expanded, retained, renegotiated, or discontinued
• Manage influencer campaigns from planning through completion
• Build campaign briefs, timelines, trackers, and creator deliverables
• Coordinate product shipments, links, codes, content requirements, deadlines, and approvals
• Track campaign progress and proactively resolve issues
• Support product launches, retail programs, seasonal campaigns, events, and major brand initiatives
• Support the growth of the Levels affiliate and ambassador program
• Ensure creators are properly onboarded into tracking and payout systems
• Monitor content output, traffic, engagement, affiliate revenue, conversion, and overall creator performance
• Identify high-potential creators and help develop them into larger partnerships
• Create clear reporting and recommendations for the Director of Influencer Marketing
• Work closely with Brand, Creative, Social, Performance Marketing, Retail Marketing, Ecommerce, Sales, Finance, and Legal
• Identify high-performing creator content for paid media, organic social, retail support, and broader campaign use
• Coordinate usage rights, content handoffs, gifting programs, shoots, events, and special activations
• Maintain organized workflows, creator records, campaign calendars, and reporting

Requirements:

• 5+ years of experience in influencer marketing, creator marketing, talent partnerships, affiliate marketing, or a closely related discipline
• At least 3 years of direct experience managing influencer or creator programs within consumer packaged goods
• Experience within food and beverage CPG, sports nutrition, protein powders, functional beverages, dietary supplements, fitness, wellness, or better-for-you consumer products
• Demonstrated experience managing creators from sourcing and outreach through activation, content delivery, reporting, and renewal
• Experience managing multiple influencer campaigns simultaneously
• Strong understanding of creator vetting, audience quality, engagement authenticity, content quality, and brand alignment
• Experience working directly with creators, talent managers, agents, and external partners
• Experience with affiliate programs, tracking links, discount codes, attribution, and creator performance reporting
• Experience with Sprout Social Influencer Marketing, formerly Tagger, or a comparable influencer management platform
• Strong project management, communication, organizational, and relationship-building skills
• Ability to manage a high volume of relationships and campaign details without sacrificing quality or speed
• Experience working at a high-growth, challenger, insurgent, or emerging consumer brand is strongly preferred
• Experience supporting DTC, Amazon, and national retail brands is preferred