Senior Product Marketing Manager - Sales Enablement

Eve is redefining legal technology for plaintiff law firms, and they are seeking a Senior Product Marketing Manager for GTM and sales activation. The role involves owning the commercial success of products, leading sales enablement, and developing strategies to equip sales teams for success.

Responsibilities:

• Own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the business
• Create and maintain high-impact sales tools: pitch decks, battlecards, objection handling guides, ROI tools, and one-pagers
• Partner with sales leadership to assess the ongoing needs of the sales team, identifying and addressing knowledge or skill gaps
• Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities
• Develop integrated GTM frameworks - including audience segmentation, messaging architecture, value propositions, and competitive positioning - that translate product capabilities into field-ready programs
• Build a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue
• Partner with the Monetization Lead on pricing, packaging, and message testing to ensure GTM materials reflect current pricing and packaging decisions
• Support our Partnerships team with partner-facing pitch decks and talk tracks, demo access, and training on how to sell and position Eve
• Establish and track key metrics for enablement programs to measure their effectiveness and business impact

Requirements:

• 7+ years of product marketing experience in B2B SaaS or legaltech, with a proven track record of building effective sales enablement programs
• Deeply empathetic to the needs of sales teams and have a passion for creating tools and training that help them win
• Exceptional project manager, capable of leading complex, cross-functional initiatives and keeping teams aligned and on schedule
• Data-driven mindset and are comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
• Strong sense of ownership and an entrepreneurial spirit, thriving in a fast-paced environment where you can have a foundational impact
• Clear and compelling communicator, able to translate technical product details into business value for customers and internal teams
• People leadership experience or a clear track record of mentoring others, and you're excited to build and lead a team as this function grows
• Strong preference for candidates in the San Francisco Bay Area or New York City