Influencer Marketing Manager - UK (Freelance)

Movers+Shakers is seeking a Freelance Influencer Marketing Manager to drive social-first campaign work by recruiting and managing talent. The role involves end-to-end creator management, ensuring clear communication and quality control, and collaborating across teams to align influencer initiatives with client goals.

Responsibilities:

• End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables
• Build and cultivate relationships with creators, influencers, managers, and agents
• Source UGC and creator talent using platforms like IMAI and your professional network
• Maintain a vetted, organized creator roster across paid organic social needs
• Match creators to briefs based on brand, tone, platform, and content requirements
• Build positive, professional relationships with creators to support long-term collaboration
• Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs
• Manage all creator communication end-to-end, including: Outreach and onboarding, Brief delivery and clarification, Deadlines and deliverable expectations, Follow-ups and reminders
• Ensure creators clearly understand briefs, content requirements, and brand guidelines
• Proactively flag risks, delays, or misalignment to internal teams
• Coordinate product samples as needed
• Responsive to the unpredictable 24/7 nature of social media campaign execution
• Set and manage creator deliverables, timelines, and submission requirements
• Ensure accurate tracking of creator activity, deliverables, and performance data
• Monitor content to ensure assets are: Complete, High-quality, On-brief, Delivered on time
• Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed
• Ensure creators submit footage in the correct formats and specs for paid and organic use
• Coordinate creator contracts, usage terms, and approvals
• Ensure invoicing details are clear, accurate, and submitted on time
• Track asset delivery status and usage rights across paid and organic channels
• Partner with internal teams to ensure assets are stored, labeled, and accessible
• Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals
• Ensure creator outputs align with strategic intent, brand voice, and platform needs
• Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
• Contribute to team brainstorms and creative campaign ideation

Requirements:

• Experience managing influencer & creator partnerships of all following sizes
• Strong organizational and project management skills
• Clear, confident written communication
• Familiarity with short-form video content (TikTok, Reels, Shorts)
• Ability to manage multiple creators and deadlines simultaneously
• 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns
• Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators)
• Strong organizational skills with attention to detail and follow-through
• Ability to manage multiple timelines, campaigns, and creator relationships simultaneously
• Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments
• Clear written and verbal communication skills, particularly in creator-facing contexts
• Ability to collaborate effectively across teams and support senior leaders
• Deep passion for TikTok; experience with TikTok influencers a big plus but not required
• Passion for delighting clients and going above & beyond
• Keen eye for detail with the foresight to think about the bigger picture
• Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry
• Spreads joy!