Customer Manager, Distributors & Grocery

Trü Frü is a Utah-based company specializing in innovative fruit-based snacks. The Customer Manager for Distributors & Grocery will drive growth and build customer partnerships, executing strategic plans to deliver strong sales results across the Eastern United States.

Responsibilities:

• Manage and grow relationships with key distributors including UNFI, KEHE, and C&S, as well as select grocery retailers such as Harris Teeter, Big Y, Giant Eagle, Price Chopper, Weis Markets, and Alliance Retail Group
• Develop and implement consistent distributor strategies and processes that align with trü frü’s overall business objectives
• Partner closely with the broker team to maximize sales effectiveness, creating clear and actionable customer plans that can be executed consistently across accounts
• Drive flawless execution of sales strategies including demand forecasting, trade expenditure management, and new item launches
• Build and communicate compelling, customizable sales stories that equip the broker team to win at the customer level
• Collaborate cross-functionally with Marketing, Finance, and Supply Chain to ensure sales plans are financially viable and operationally sound
• Regularly assess performance against KPIs, keeping brokers and team members motivated and focused on delivering results
• Drive digital commerce fundamentals, ensuring trü frü’s products have accurate images, pricing, and descriptions across all relevant platforms
• Leverage strong negotiation skills to achieve mutually beneficial outcomes with distributors, retailers, and broker partners
• Travel frequently to trade shows and customer meetings to nurture and grow the business

Requirements:

• Bachelor's degree in Business Administration or a related field
• 2–3 years of experience in a sales function, preferably within the CPG industry
• Strong communication, negotiation, analytical, and influencing skills
• Proficiency in Microsoft Suite and experience with Nielsen/IRI
• Knowledge of MAPS strategy and demonstrated category and shopper acumen
• Financial acumen and experience managing a customer P&L
• Proven ability to drive revenue growth and expand market share
• Willingness to travel frequently within the designated territory
• Master's degree in Business Administration
• Experience with Trade Promotions Systems (TPM/SRM)