Senior Product Marketing Manager - Cards & Spend Management

Mercury is a financial technology company building banking and spend management products for startups and growing businesses. The Senior Product Marketing Manager will lead marketing strategy, positioning, go-to-market planning, launches, lifecycle initiatives, sales enablement, and competitive work for Mercury’s Cards and Spend Management products. The role partners across Product, Design, Engineering, Sales, and Marketing to drive adoption, customer growth, and revenue.

Responsibilities:

• Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires

Requirements:

• 6+ years experience, with 3+ years of product marketing experience at a tech company
• Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy
• And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
• Exceptional communication skills, with the ability to influence and collaborate effectively across different levels of the company
• Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
• Customer-centric – you are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations
• Be flexible and have an understanding that in a fast-growing startup like ours, your job might change as priorities shift
• Ideally at least 1 year of product marketing experience in fintech
• Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)