Senior Demand Generation Marketing Manager, Superhuman Mail

Superhuman Mail is part of Superhuman, an AI productivity platform aiming to unlock human potential. They are seeking a Senior Demand Generation Marketing Manager to drive pipeline growth through integrated demand generation programs, collaborating closely with Sales and Product Marketing to create impactful campaigns.

Responsibilities:

• Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets
• Collaborate with cross-functional partners to build and run full-funnel marketing campaigns across paid, earned, and owned channels, driving shared ownership of inbound and outbound pipeline for net-new acquisition and account expansion
• Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities
• Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion
• Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action
• Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience
• Build and scale a repeatable product demand engine aligned to sales priorities
• Translate product strategy and roadmap into revenue-generating demand programs
• Partner closely with Sales leadership to design high-impact Sales Plays
• Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities
• Run performance-oriented programs that can scale into integrated campaigns and buyer journeys
• Continuously optimize messaging, segmentation, and channel mix based on performance data
• Develop competitive displacement programs
• Enable Sales with targeted plays, messaging, and field-ready assets
• Partner with Product Marketing on positioning and differentiation
• Design expansion and cross-sell programs across the installed base
• Partner with Customer Success and Sales to drive product adoption and revenue growth
• Build targeted segmentation strategies based on product usage and account signals
• You Will Be Directly Accountable For Marketing-sourced product pipeline (and revenue)
• Marketing-influenced product pipeline (and revenue)
• Product campaign performance and ROI
• Conversion rates across key funnel stages

Requirements:

• 6+ years of experience in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder's mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively
• Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion
• Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel. Skilled at turning product strategy into compelling demand programs
• Experience partnering deeply with Sales in a sales-led GTM motion
• Strong analytical orientation with experience using data to drive decisions and optimize campaigns. Proven experience owning performance metrics
• Experience running agile campaign frameworks and rapid experimentation
• Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned
• Executive presence and ability to influence cross-functional stakeholders
• Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint
• Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change
• Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints
• Familiarity with tools like Pardot, Salesforce, 6sense, and other platforms
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments