Field Marketing Manager

Publicis Sapient is a digital marketing agency focused on enhancing the customer experience for automotive clients, particularly Toyota. The Field Marketing Manager will manage day-to-day account needs, including strategy and communications, while building strong relationships with clients and optimizing their marketing efforts.

Responsibilities:

• Manage DSplus Application(s) and assets for participating Toyota Dealerships
• Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
• Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services
• Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships
• Proactively communicate to clients (up to DP/GM levels)
• Establish and maintain a solid business relationship with dealership personnel
• Support Account Leadership on any and all Regional Client initiatives
• Understands the key performance indicators (KPI) that leverage the dealer’s business
• Field Marketing Manager must have a thorough knowledge of the Client’s business and demonstrate an on-going commitment and response to his or her Clients’ needs
• As primary Client contact, the Field Marketing Manager will be required to forge positive relationships with his or her Clients through consistent contact and diligent client service – which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory
• Field Marketing Manager will be required to build solid relations and work effectively with people in other departments to achieve optimal results

Requirements:

• Candidates must be located in Atlanta, GA or Raleigh, North Carolina
• Manage DSplus Application(s) and assets for participating Toyota Dealerships
• Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
• Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services
• Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships
• Proactively communicate to clients (up to DP/GM levels)
• Establish and maintain a solid business relationship with dealership personnel
• Support Account Leadership on any and all Regional Client initiatives
• Understands the key performance indicators (KPI) that leverage the dealer's business
• Field Marketing Manager must have a thorough knowledge of the Client's business and demonstrate an on-going commitment and response to his or her Clients' needs
• As primary Client contact, the Field Marketing Manager will be required to forge positive relationships with his or her Clients through consistent contact and diligent client service – which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory
• Field Marketing Manager will be required to build solid relations and work effectively with people in other departments to achieve optimal results
• 10+ years of Direct Client Management is a must
• Excellent communication, presentation and customer relationship building skills are a must
• Advanced knowledge of Computer Systems and Emerging Technology, such as A.I. is a must
• Automotive background and/or direct management of Automotive Accounts/Dealerships is a must
• Fixed Operations Experience is a plus, but not required
• Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required
• Prior experience in digital advertising and programming is a plus, but not required
• Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required