About this role

Responsibilities include but are not limited to:

Translate customer, market, and competitive insights into actionable strategies that drive measurable business impact.
Lead end-to-end qualitative and quantitative research, including segmentation, brand tracking, journey mapping, and voice-of-customer.
Establish and own a centralized insights function as the single source of truth and voice of the customer.
Synthesize research, behavioral, and market data into clear, compelling narratives for decision-making.
Identify unmet customer needs, key drivers, and competitive opportunities to inform growth strategies.
Embed insights into product, marketing, and customer experience to drive differentiation.
Manage and optimize external research partners, agencies, and data providers.
Leverage AI, advanced analytics, and emerging tools to enhance insight generation and speed to action.
Communicate insights through impactful storytelling and lead high-performing teams to deliver strategic outcomes.

Qualifications

Required Skills:

Proven track record of developing and scaling customer segmentation frameworks and value propositions that drive measurable growth.
Strong strategic thinking with the ability to translate insights into actionable, executable plans.
Deep understanding of customer behavior, lifecycle marketing, and omnichannel activation.
Ability to lead and influence cross-functional teams without direct authority.
Strong analytical mindset with comfort using data to inform decisions and measure impact.
Excellent communication and storytelling skills, with the ability to simplify complex ideas into clear narratives.
Expertise in customer research methodologies, including attitudinal and behavioral segmentation.
Experience leading value proposition development grounded in customer insight and competitive differentiation.
Familiarity with CRM, personalization, and marketing technology platforms.

Required Experience:

Bachelor's degree in marketing or related field. Minimum of 10 years of experience in marketing strategy, segment marketing, or customer strategy in financial services or other complex, multi-product environments.

Preferred Experience:

Master of Business Administration or advanced degree. Experience building segment-based strategies in retail banking, fintech, or adjacent industries.

Segment Marketing Strategy Lead

Key skills