Regional Marketing Manager (55590)

The SEER Group is seeking a strategic and energetic Regional Marketing Manager to join their growing team. In this role, you will be responsible for developing and executing impactful marketing campaigns for your assigned home services brands, working closely with regional teams and stakeholders to drive brand awareness and revenue.

Responsibilities:

• Drive awareness and sales of the services and products offered by brands throughout respective markets and assigned region
• Manage all customer-facing brand collateral and profiles including social accounts, business directories, websites, advertisements, and print material for assigned brands
• Reinforce brand identity through the creation and publishing of high-quality and engaging content
• Create web content that follows best practices for Search Engine Optimization
• Collaborate with brand personnel to create and manage review solicitation and response workflows
• Create and manage email campaigns to support business needs within brands
• Stay up to date on the relevant industry, macroeconomic, and weather trends influencing assigned brands and subsequent business opportunities/performance
• Be well informed about equipment, utility, and federal rebates and tax benefit programs surrounding relevant services, products, and sustainability initiatives within assigned region
• Manage and execute a variety of marketing programs, including partnerships, sponsorships, community events, and local marketing initiatives
• Be an influential marketing leader. Sharing innovative ideas, marketing acumen, best practices, promotions, lead management, and more with brand teams and SEER marketing colleagues
• Create marketing materials and collateral to support sales and service initiatives within brands and their respective markets
• Manage vendor relationships, budgets and scheduling for marketing activities
• Work with marketing leadership, finance, regional directors and GMs to ensure tracking of critical metrics
• Gather, analyze and report on the marketing funnel, marketing activities, campaign performance, ROI, etc., providing insights and recommendations for optimization
• Develop and maintain strong relationships with regional directors, key partners, stakeholders, and marketing liaisons assigned within brands
• Complete regular competitive analysis for top market competitors
• Attend monthly regional meetings with stakeholders across departments
• Collaborate with SEER Marketing Lead Generation expert to optimize performance and attribution of ongoing digital campaigns

Requirements:

• 3+ years of experience in local marketing, brand or marketing management, paid advertising management, including a working knowledge of SEM/SEO
• Proven track record of successfully developing and executing marketing plans that drive measurable results
• Strong understanding of marketing best practices, including campaign development, lead generation, branding, pricing, ad trafficking, and attribution
• Excellent written and verbal communication, interpersonal, and organizational skills
• Ability to effectively manage time, work independently and manage multiple projects simultaneously
• Ability to advise or drive design and production strategy for display, print, and video advertising
• Data-driven approach to decision making, with experience in campaign analytics and reporting
• Experience collaborating with cross-functional teams, including sales and operations
• Proficiency in marketing automation and CRM tools
• Experience with Google Analytics and working knowledge of Google Ad Suite
• Bachelor's degree in marketing or a related field
• Home services industry experience
• Experience managing local business profiles (Google Business Profile, Angi's, Yelp.)
• Traditional advertising and media planning experience
• Experience using design software and editing tools (Adobe, Canva)
• Experience using email marketing software (Mailchimp, Constant Contact, Marketo)
• Experience implementing tracking code & campaign attribution methods