Sales & Marketing Manager

CrucialPoint is a world class Email Marketing Agency leading the industry by creating results driven programs for ecommerce brands. As a Sales and Marketing Manager, you will lead the sales and marketing teams, formulate marketing strategies, and drive the growth of the company.

Responsibilities:

• Driving Company Growth: Spearheading initiatives to expand our client base and elevate our brand presence in the market. You'll be responsible for achieving sales and revenue targets
• Leadership and Team Management: Leading and mentoring our sales and marketing teams, providing guidance, and fostering a high-performance culture
• Marketing Strategy Development: Formulating comprehensive marketing strategies to increase brand awareness, lead generation, and client acquisition. You will oversee the creation and execution of marketing campaigns, content, and collateral
• Strategic Planning: Begin your day by reviewing your strategic plan. This includes assessing the progress of ongoing campaigns, analyzing data, and identifying areas for improvement. Adjust your strategy based on data-driven insights
• Team Coordination: Meet with your sales and marketing teams to discuss the day's priorities and set clear objectives. Provide guidance and support to team members, ensuring alignment with overall company goals
• Lead Generation: Dive into lead generation efforts, which may involve identifying potential clients, researching prospects, and strategizing ways to expand your client base. Consider targeted outreach to high-potential leads
• Campaign Oversight: Monitor the progress of marketing campaigns, ensuring they are on track and align with your strategic goals. Collaborate with your marketing team to refine campaign strategies and messaging
• Sales Performance Analysis: Review sales performance metrics and analyze the effectiveness of your sales team's efforts. Identify areas where additional training or support is needed and celebrate successes
• Marketing Content Review: Take a close look at marketing content, including blog posts, social media updates, email campaigns, and website content. Ensure that all content aligns with brand messaging and resonates with the target audience
• Team Development: Invest in the growth and development of your team members. Provide coaching, conduct training sessions, and set career development goals to enhance their skills
• Budget Management: Oversee the budget for sales and marketing activities. Ensure that spending is in line with strategic objectives and make adjustments as necessary
• Report Generation: Prepare reports on sales and marketing performance, highlighting key metrics and achievements. Share these reports with the Leadership team to keep them informed of departmental progress

Requirements:

• Proven experience executing internal marketing and sales initiatives within a digital marketing agency
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• High attention to detail
• Strategic thinking and problem-solving abilities
• Proactive, adaptable, and flexible
• Strong data analysis and reporting skills