Senior GTM Strategy & Product Marketing Manager

SoftBank Robotics America is a member of the SoftBank Group that develops intelligent robotics solutions at the intersection of artificial intelligence and automation. They are seeking a Senior GTM Strategy & Product Marketing Manager to lead the go-to-market strategy and commercialization planning for their cleaning business, influencing cross-functional execution and market positioning.

Responsibilities:

• Drive Go-to-Market Strategy & Commercial Alignment
• Influence overall GTM strategy with Product, Sales, Marketing, Customer Success, RevOps, Partnerships, and Executive Leadership
• Develop commercialization frameworks, market intelligence, competitive insights, and vertical growth strategies
• Translate strategic priorities into clear, usable messaging and customer-facing content across the entire buyer journey
• Own Category Strategy & Market Positioning
• Serve as steward of SBRA's market narrative, value proposition, and messaging architecture
• Lead category creation and positioning efforts across customer segments and priority industries
• Ensure consistent messaging across direct sales, partners, marketing, customer success, proposals, presentations, and executive communications
• Personally Create B2B Sales & Marketing Content
• Write, design, and continuously improve client-facing pitch decks, proposals, executive presentations, messaging frameworks, solution briefs, one-pagers, case studies, email copy, and sales narratives
• Convert complex robotics, software, service, and operational concepts into concise, persuasive content for enterprise buyers
• Partner directly with Sales and executives to tailor presentations and proposals for strategic opportunities and customer meetings
• Own content development from initial concept and drafting through stakeholder review, final production, and field adoption
• Balance strategic leadership with hands-on execution; personally produce high-priority deliverables rather than relying exclusively on agencies or large internal teams
• Build the Customer Proof & Reference Engine
• Transform live deployments into customer references, case studies, ROI validation, testimonials, executive reference programs, and reusable proof points
• Interview customers and internal teams to capture measurable outcomes and turn them into compelling commercial stories
• Partner with Customer Success and Operations to continually generate proof assets
• Enable Enterprise Sales & Partners
• Develop sales playbooks, business cases, battlecards, executive presentations, ROI/TCO models, proposal templates, objection-handling guides, and partner enablement materials
• Lead win/loss reviews and translate findings into improved messaging, qualification, content, and enablement
• Equip direct sales teams and channel partners with practical tools that improve customer conversations and advance opportunities
• Voice of the Customer
• Conduct customer, partner, prospect, and field research to influence Product strategy, GTM priorities, messaging, and content development
• Test messaging with customers and sales teams, then refine it based on market response and commercial performance
• Content, Events & Thought Leadership
• Produce high-impact B2B content using a combination of original writing, visual storytelling, customer insights, and AI-enabled workflows
• Support demand generation, webinars, partner events, executive thought leadership, and industry presentations
• Maintain a consistent editorial standard and brand voice across customer-facing materials

Requirements:

• 8+ years in Product Marketing, GTM Strategy, Commercial Strategy, B2B Content Marketing, or a related discipline
• Demonstrated experience personally creating enterprise B2B sales and marketing content, including pitch decks, proposals, messaging frameworks, executive presentations, solution briefs, case studies, and sales enablement materials
• A portfolio or specific work examples that demonstrate strong writing, presentation development, customer storytelling, and commercial content execution
• Proven ability to translate complex technology, services, or operational solutions into clear and persuasive customer-facing narratives
• Demonstrated experience driving cross-functional GTM initiatives from strategy through execution
• Experience building messaging for emerging enterprise technology categories
• Strong enterprise sales enablement and partner enablement experience
• Experience collaborating directly with sales leaders and executives on strategic pursuits, customer presentations, and proposals
• Experience leading win/loss analysis and customer proof programs
• Exceptional executive storytelling, writing, editing, and communication skills
• Ability to build ROI/TCO models and commercialization strategies
• Willingness and interest in personally executing content creation as a core part of the role
• Ability to operate effectively in a lean, fast-moving organization without the resources or infrastructure of a large enterprise
• Comfortable building processes and deliverables from the ground up, managing ambiguity, and shifting between strategic and tactical work
• Willingness to travel to customers, partners, and SBRA offices
• Experience in robotics, AI, enterprise SaaS, PropTech, ClimateTech, Industrial Tech, Logistics Tech, Automation, or another complex B2B technology category
• Experience working in a startup, scale-up, business unit, or other entrepreneurial environment where leaders personally create deliverables and build new capabilities
• Experience creating new market categories and developing messaging for unfamiliar or emerging solutions
• Demonstrated success producing content for complex, consultative enterprise sales cycles
• Experience developing proposals or presentations for large strategic accounts and executive buyers
• Strong presentation-design judgment and proficiency with modern content-development tools
• Analytics and BI tools
• AI-assisted content creation and creative production