Product Marketing Manager (Contractor)

Identity Digital Inc. is focused on building the foundational identity layer for the agentic internet through its Innovation Labs. They are seeking a Product Marketing Manager to lead the commercial narrative for their product, DNSid, which involves positioning, messaging, product launches, and sales enablement.

Responsibilities:

• Own positioning and messaging for DNSid and future Innovation Labs offerings
• Develop and maintain buyer personas, ICPs and buying journeys
• Create differentiated, customer-centric messaging across enterprise, developer and ecosystem audiences
• Conduct competitive intelligence and market analysis
• Develop sales enablement content, customer presentations and solution briefs
• Support pricing, packaging and go-to-market strategy
• Create customer stories, design partner case studies and proof points
• Partner with Business Development on strategic customer engagements
• Lead product launch planning across Product, Engineering and Marketing
• Ensure consistent messaging across every customer touchpoint
• Translate roadmap priorities into external communications
• Partner closely with Product Management, Engineering, Business Development, Developer Relations, and Communications
• Capture customer insights and feed market requirements back into Product
• Establish and operationalize a clear positioning, messaging, persona, and ICP framework for DNSid across enterprise, developer, and ecosystem audiences
• Build the core commercial enablement library, including customer presentations, use-case briefs, FAQs, competitive guidance, and partner materials
• Create and implement a customer-centric, repeatable product launch process for all priority releases and announcements
• Develop market-ready use cases and vertical narratives that improve the quality and consistency of customer and partner engagements
• Establish a structured customer and competitive insights program that informs Product, Engineering, pricing, packaging, and GTM decisions
• Deliver credible customer or partner proof points and help improve conversion across agreed stages of the commercial funnel

Requirements:

• 8–12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies
• Demonstrated success bringing complex technical products from 0 - 1, ideally in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure
• Ability to develop customer-at-the-center positioning, messaging, buyer personas, value propositions, and go-to-market strategies that drive commercial adoption
• Disciplined marketer that knows how to position brands around value and impact vs. functionality and features
• Experience launching products and building sales, partner, and customer enablement programs
• Strong commercial acumen with the ability to translate technical innovation into compelling business value for executives, developers, and enterprise buyers
• Exceptional communication, storytelling, writing, and presentation skills
• Experience partnering cross-functionally with Product, Engineering, Business Development, and executive leadership to influence strategy and roadmap
• Highly analytical with experience gathering customer insights, competitive intelligence, and market research to inform business decisions
• AI-native operator who leverages AI to accelerate research, content development, competitive analysis, and commercial execution
• Builder mentality with a bias toward action, intellectual curiosity, and the ability to thrive in a fast-moving, early-stage environment
• Ability to travel as needed for customer meetings, partner workshops, and industry events
• The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
• Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital's Equal Opportunity and non-discrimination policies and training