Growth Marketing Manager

Second Nature is a company focused on creating a seamless resident experience for property managers. They are seeking a Growth Marketing Manager to lead full-funnel campaigns aimed at improving conversion rates and increasing platform adoption.

Responsibilities:

• Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives
• Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution
• Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more
• Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles
• Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services
• Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes
• Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations
• Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works
• Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps
• Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails
• Improve segmentation and routing to better support campaign execution and sales follow-up
• Continuously enhance the system to support evolving team needs and campaign complexity

Requirements:

• 3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environment
• Hands-on experience with HubSpot (required), plus Chili Piper, Salesforce, Customer.io, and project management tools like Asana or Monday
• Proven track record of designing, launching, and optimizing campaigns that drive revenue
• Strong understanding of lead lifecycle, funnel metrics, and marketing automation best practices
• Proactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environment
• Experience leading multi-channel and email nurture campaigns that generate measurable funnel impact
• Skilled at developing briefs, messaging frameworks, and customer journeys aligned to GTM goals
• Highly organized and detail-oriented project manager
• Comfortable working across teams to keep initiatives moving and aligned
• Strong analytical mindset with the ability to translate funnel metrics into insights
• Familiar with building reports and dashboards that drive decision-making
• Adept at adapting messaging for segmented audiences (B2B2C) including property managers and residents
• Skilled at turning complex offerings into concise, high-impact content that gets noticed in crowded inboxes