Marketing Manager

PraxisPro is a seed-stage SaaS startup building conversational AI agents to transform training for account specialists and sales representatives in the life sciences industry. They are seeking a hands-on Marketing Manager to lead B2B growth, owning marketing execution from building inbound pipelines to running campaigns and representing the company at industry events.

Responsibilities:

• Drive inbound prospect interest:
• Build and run lead-generation programs across email and LinkedIn that fill the top of the funnel with qualified, high-intent prospects
• Build product awareness and visibility:
• Own our voice in the market — positioning, messaging, and content that make PraxisPro the name life sciences buyers recognize and trust
• Build email automation and segmentation:
• Build and optimize automated email workflows, and develop audience segmentation strategies to deliver more personalized, relevant content across the funnel
• Own Social presence:
• Develop and publish a consistent cadence of social content that builds our brand and engages life sciences buyers and champions
• Lead SEO strategy:
• Build our organic search foundation — keyword strategy, content, and site optimization — to drive durable inbound traffic over time
• Run end-to-end campaign management:
• Take campaigns from concept to execution to results — setting goals, coordinating assets, and reporting on what worked
• Support GTM initiatives:
• Partner closely with sales and leadership on go-to-market planning for new product launches, features, and market segments
• Own event management:
• Plan and execute PraxisPro's presence at industry events, webinars, and conferences that build pipeline and visibility