Senior Product Marketing Manager

Simpli.fi is a real-world media platform that enables agencies and advertisers to target and measure campaigns effectively. The Senior Product Marketing Manager will develop go-to-market strategies, create sales tools, and ensure the product narrative is communicated effectively across the customer journey.

Responsibilities:

• Orchestrate the launch of new product and features by developing comprehensive go-to-market strategy that define target audiences and channel strategies
• Create clear and persuasive positioning frameworks that translate technical platform capabilities into value propositions for specific buyer types and verticals
• Build and maintain a suite of sales tools and collateral including pitch decks and case studies to help the sales team communicate the product story
• Lead training sessions for sales and customer success teams to ensure they understand new features and the specific problems those features solve for users
• Monitor the competitive landscape to maintain a deep understanding of rival offerings and provide actionable insights to make informed business decisions that keep Simpli.fi differentiated in the market
• Conduct research and gather feedback to document the buyer journey and identify the key factors that influence purchasing decisions and adoption for agencies and brand marketers to provide the business with insights and influence the product team
• Collaborate with the broader marketing team to design and implement campaigns focused on acquiring new customers and retaining existing ones
• Represent the product line as a subject matter expert through the creation of written content and participation in industry events and webinars
• Build trusted relationships across Product, Marketing, Sales Operations, and Customer Success to drive execution, influence decisions, and create alignment

Requirements:

• 5 to 8+ years of product marketing experience
• Confident public speaker who is comfortable presenting to senior leadership and an effective writer who can produce clear professional content
• Has the communication and leadership skills necessary to gain support for new initiatives and lead cross-functional teams
• Comfortable using metrics and performance data to evaluate the success of completed plans and guide future improvements
• Capable of finding original ways to position products and tell stories that distinguish the company from its competitors
• Consistently views products and features through the eyes of the customer to ensure that all marketing efforts address actual user needs
• Skilled at tracking the return on investment for marketing activities and using evidence to identify what is or is not delivering results
• Ability to connect daily execution to long-term business goals while anticipating how market changes might impact the product roadmap
• Possesses a genuine interest in learning how products work and staying updated on competitive shifts within the advertising technology industry
• Has a solution-oriented mindset and can remain productive even when navigating tight deadlines or complex challenges