Manager, Growth Marketing Platforms

Dotdash Meredith is a leading media company, and they are seeking a Manager, Growth Marketing Platforms. This role is responsible for overseeing the operations of email and SMS campaigns, ensuring effective execution and collaboration with cross-functional teams to drive user engagement and growth.

Responsibilities:

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery
• Build custom user selections and other connected programs for enhanced targeting
• Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows)
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements)
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected
• Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation
• Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers
• Maintain platform folder structures, naming conventions, asset governance, and permission controls
• Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring)
• Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs
• Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc
• Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes
• Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops

Requirements:

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management
• Knowledge of ESPs and notification systems
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams
• Experience managing vendor relationships and holding partners accountable