Lead Strategic Partnership Marketing Manager

Appfire is a company that empowers teams to collaborate seamlessly through innovative software solutions. They are seeking a Lead Strategic Partnership Marketing Manager to develop and implement go-to-market strategies that enhance strategic partnerships and drive business growth.

Responsibilities:

• Translate executive partnership objectives into integrated go-to-market (GTM) strategies that strengthen strategic relationships and drive measurable business growth
• Develop long-term partnership strategies that create mutual business value
• Partner with VP- and executive-level stakeholders across internal and external organizations
• Influence without direct authority and align diverse stakeholders around shared objectives
• Build strong relationships with alliance leaders, sales, product, marketing, and executive sponsors
• Represent Marketing in executive business reviews, steering committees, and strategic planning sessions
• Develop and execute integrated joint GTM strategies with strategic partners
• Lead marketing planning from strategy through execution, measurement, and optimization
• Create scalable GTM frameworks that can be applied across multiple strategic partnerships
• Drive alignment, accountability, and execution across highly matrixed organizations
• Measure success through business outcomes, including pipeline growth and acceleration, partner-sourced revenue, marketplace adoption and growth, customer adoption, executive engagement, and marketing ROI
• Use data and insights to continuously optimize programs, investments, and partnership performance

Requirements:

• Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud
• Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs
• Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth
• Ability to develop long-term partnership strategies that create mutual business value
• Experience partnering with VP- and executive-level stakeholders across internal and external organizations
• Proven ability to influence without direct authority and align diverse stakeholders around shared objectives
• Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors
• Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions
• Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance
• Ability to connect marketing investments to measurable business outcomes and ROI
• Makes strategic decisions based on commercial priorities and business objectives
• Experience developing and executing integrated joint GTM strategies with strategic partners
• Ability to lead marketing planning from strategy through execution, measurement, and optimization
• Creates scalable GTM frameworks that can be applied across multiple strategic partnerships
• Takes a holistic view of both the customer and partner journey
• Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners
• Excellent collaboration, communication, and program management skills
• Drives alignment, accountability, and execution across highly matrixed organizations
• Measures success through business outcomes, including: Pipeline growth and acceleration, Partner-sourced revenue, Marketplace adoption and growth, Customer adoption, Executive engagement, Marketing ROI
• Uses data and insights to continuously optimize programs, investments, and partnership performance