Business Analyst, FP&A

InMarket is a leader in consumer intelligence and real-time activation, and they are seeking a Business Analyst for their FP&A function. The role involves owning financial planning and analysis for one of InMarket's business lines, utilizing AI tools for reporting, and providing insights to drive business performance.

Responsibilities:

• Use Claude and similar tools daily to build and automate reporting across BigQuery, Solver, Business Central, and Google Sheets
• Reduce manual report-building time and stand up automated workflows
• Script, prompt-engineer, and stand up small finance tools independently
• Partner directly with business line leads to move beyond surface-level metrics and diagnose the underlying drivers of performance, delivering root cause analysis rather than mere reporting
• Deliver monthly cohort and product-line analysis for your assigned line
• Introduce an external perspective through competitive and market benchmarking to refine and sharpen the questions we pursue internally
• Serve as the connective tissue between Accounting and Revenue Operations, reconciling each team's perspective into a single, coherent picture
• Collaborate with the Head of Informatics to surface data integrity issues including but not limited to inconsistent definitions, broken joins, and gaps that erode confidence in the numbers
• Translate findings into clear, accessible narratives for non-finance stakeholders across the business

Requirements:

• AI-native skills: you already build and automate with AI tools such as Claude as a routine part of your workflow, extending well beyond conversational use
• Intellectual curiosity; an instinct to interrogate assumptions and look past the first plausible explanation for a variance
• Strong Google Sheets and Excel proficiency, complemented by facility writing SQL against BigQuery
• Openness to learning Business Central and Solver if you have not used them before
• A disposition toward rapid execution over exhaustive polish
• Exceptional communication skills, with the ability to make a data narrative resonate with a non-finance audience
• Ad tech or digital media experience, along with prior exposure to an ERP (Business Central or comparable) and a planning tool (Solver or comparable)
• Experience as an investment banking analyst with demonstrable ability with modeling rigor, speed, and composure under pressure