Content and Social Media Marketing Manager (Remote)

FMG is a leading all-in-one digital marketing platform empowering financial advisors and insurance agents. They are seeking a Content and Social Media Marketing Manager to own content strategy and execution, focusing on creating compelling content that drives awareness and engagement across various marketing campaigns.

Responsibilities:

• Own content strategy across FMG ensuring content aligns with business priorities, campaign initiatives, and customer needs
• Develop high-impact long-form and short-form content including guides, checklists, playbooks, interactive tools, blogs, email content, landing pages, and thought leadership articles
• Translate complex marketing concepts into practical, easy-to-understand content that drives engagement and action
• Identify opportunities to repurpose, refresh, and extend content across channels and audiences
• Leverage AI tools to accelerate research, ideation, drafting, editing, content repurposing, and workflow efficiency
• Partner with Revenue and Product Marketing to develop the messaging and content strategy behind integrated marketing campaigns that drive awareness, engagement, and pipeline
• Own the content and creative strategy for webinars, lead generation campaigns, and major marketing initiatives
• Develop campaign messaging frameworks and supporting assets including landing page copy, email copy, webinars, presentation content, downloadable resources, nurture content, sales enablement materials, and post-campaign content
• Collaborate cross-functionally to ensure campaigns deliver a consistent story and experience across every touchpoint
• Continuously identify opportunities to extend campaign value by repurposing webinars, events, and thought leadership into blogs, videos, social content, guides, and AI-search-optimized resources
• Own website copy across FMG and Agency Revolution
• Write and optimize web pages, blogs, resource content, and landing pages using SEO and AEO best practices
• Partner with the Digital Marketing Manager to develop and implement content based on keyword strategies, AEO/SEO recommendations, and search insights
• Develop content specifically designed to improve visibility in AI-powered search experiences such as ChatGPT, Google AI Overviews, Perplexity, Claude, and other emerging discovery channels
• Continuously audit and improve website content for relevance, conversion, and search performance
• Maintain customer stories, testimonials, and proof points across key web properties
• Own social content strategy and execution across FMG and Agency Revolution
• Partner with Demand Generation and Product Marketing to transform campaigns, webinars, product launches, customer stories, and industry trends into engaging social content
• Manage content calendars, publishing schedules, and content distribution
• Develop social-first content including: LinkedIn posts, short-form videos, carousels, graphics, and executive thought leadership content
• Manage and grow FMG/AR's LinkedIn presence, including planning, promoting, and executing LinkedIn Live events in partnership with internal subject matter experts and guest speakers
• Develop and manage FMG/AR’s community engagement strategy across platforms such as Reddit, LinkedIn, and other emerging channels. Monitor industry conversations, participate in relevant discussions, respond to community questions, and surface insights that inform content strategy, SEO, and AEO initiatives
• Manage and grow FMG's YouTube presence, including video publishing, optimization, playlist strategy, audience engagement, and the repurposing of webinars, events, and thought leadership content to expand reach and visibility
• Monitor social and community performance metrics and identify opportunities to increase engagement, reach, audience growth, and brand visibility
• Support executive social presence, including content development and engagement for key company leaders
• Write newsletters, byline articles, industry commentary, and executive thought leadership content
• Partner with subject matter experts to turn expertise into compelling content that builds brand authority
• Lead webinar content development from concept through execution, including topic ideation, messaging, speaker preparation, presentation development, promotional copy, post-event content, and long-form content repurposing
• Maintain a scalable content library and governance process
• Ensure all content remains current, accurate, compliant, and aligned with brand standards
• Stay informed on trends, news, regulatory developments, and emerging topics within the financial services and insurance industries to ensure content remains timely, relevant, and valuable to target audiences
• Serve as a final editorial reviewer for major marketing assets, ensuring quality, consistency, and clarity
• Track content performance and provide recommendations to improve engagement, search visibility, and business impact

Requirements:

• 5-7+ years of experience in content marketing, content strategy, digital marketing, communications, or a related field
• Exceptional writing and editing skills with the ability to simplify complex topics into clear, compelling content
• Strong understanding of campaign messaging and the ability to translate complex ideas into compelling content across multiple channels
• Strong understanding of SEO content strategy and modern search best practices
• Experience in creating content for AI-powered search environments and emerging AEO strategies
• Proven ability to write across multiple formats, including website copy, blogs, guides, social media, email campaigns, and thought leadership content
• Experience leveraging AI tools to improve content creation, research, editing, and productivity
• Strong understanding of social media content strategy and audience engagement
• Experience working with CMS platforms, content management systems, and marketing technology tools
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously
• Comfortable collaborating with executives, product marketers, designers, sales teams, and subject matter experts
• A growth mindset and curiosity about emerging marketing trends, AI tools, and content innovation
• Experience creating content for financial services, wealth management, insurance or fintech is strongly preferred