High-Ticket Growth Marketing Lead

Profitable Tradie is a coaching business that helps trades business owners build profitable operations. They are seeking a High-Ticket Growth Marketing Lead to execute marketing campaigns, focusing on high-ticket products and strategies to drive booked calls and revenue.

Responsibilities:

• Building and launching webinar funnels end to end. This includes registration, show-up sequences, the offer, the follow-up
• Designing and shipping quiz funnels that pre-qualify and pre-frame leads before they ever hit a sales call
• Driving up our call show-up and conversion rates. This is unglamorous, high-leverage work that prints money
• Developing our LinkedIn strategy into a real channel, not an afterthought
• Owning and evolving our book funnel strategy (our book is a core part of how we acquire clients)
• Running and improving paid ads, organic social, and book launches
• Writing direct-response copy that converts; emails, landing pages, ads, scripts
• Bringing your own plays to the table and making the case for them with logic and numbers

Requirements:

• You've marketed high-ticket products, coaching, or info products before, and you understand the mechanics of that world
• You've got real hands-on experience across webinars, paid ads, organic social, and book launches (or a strong subset, with the appetite to own the rest)
• You see marketing as part art, part science
• You can write direct-response copy that converts
• You're fluent with AI tools and constantly finding new ways to use them to work faster and smarter
• You know your way around a CRM like HubSpot
• You're American, in the US, and tuned into the culture
• You love being handed responsibility and trusted to do great work
• You're competitive in the best way
• You understand the construction / trades industry or you're genuinely curious about it
• You've localized marketing across countries before and know how much 'small' differences in language and culture actually matter