VP, Growth Marketing

Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. They are seeking a Vice President of Growth Marketing to lead and scale the global demand generation and growth engine, owning the strategy and performance of multi-channel programs that generate and accelerate pipeline across enterprise and mid-markets.

Responsibilities:

• Own Global Demand & Growth Outcomes
• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact
• Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps
• Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps
• Build & Scale a High‐Impact Demand Engine
• Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing
• Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline
• Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization
• Support expansion into new markets and geographies with scalable, repeatable demand frameworks
• Partner Across the Go‐To‐Market Organization
• Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration
• Partner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use cases
• Collaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events
• Operate with Rigor & Modernize How We Work
• Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations
• Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadership
• Act as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness
• Build & Lead a High‐Performing Team
• Build, coach, and scale a global team across demand generation, growth marketing, and performance functions
• Clarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive execution
• Establish operating rhythms that create accountability, speed, and continuous improvement

Requirements:

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions
• 7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams
• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments
• Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)
• Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships
• Excellent executive communication and storytelling skills
• Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments
• Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI
• Proven experience leading organizational change, operational modernization, or large‐scale transformation initiatives
• Experience operating in multinational organizations and supporting growth across mature and emerging markets
• Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts
• Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes
• Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in
• Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition