Head of Brand & Creative Strategy

• Define & Lead Brand Strategy
  
  • Establish a clear, differentiated brand positioning rooted in "relationship banking".
  • Translate vision into actionable brand strategy, messaging architecture, and identity.
• Drive Brand Growth & Market Impact
  
  • Build awareness and consideration, expanding into new audiences and markets.
  • Develop campaigns that create breakthrough, culturally relevant brand moments.
• Lead Creative Excellence
  
  • Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
  • Ensure consistency and quality across all brand expressions and channels.
• Harness AI & Emerging Technologies
  
  • Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
  • Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
  • Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
• Build Structure, Process & Governance
  
  • Create scalable frameworks for brand management, campaign development, and creative operations.
  • Establish clear standards, workflows, and governance to enable speed and quality.
• Inspire & Develop Team
  
  • Lead and grow a high-performing brand and creative organization.
  • Foster a culture of ambition, curiosity, experimentation, and continuous learning.
• Influence & Align Senior Stakeholders
  
  • Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
  • Communicate vision, strategy, and impact with clarity and conviction.

Required Skills:
Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.