Product Marketing Manager

Alpha Consulting Corp. is seeking a Product Marketing Manager for a contract role in Dallas, TX. The role involves developing product positioning, leading go-to-market initiatives, enabling sales teams, and creating compelling content to drive product adoption and revenue growth.

Responsibilities:

• Develop differentiated product positioning and messaging that resonates with target audiences
• Analyze market trends, customer needs, industry developments, and competitive dynamics
• Identify market opportunities and define strategies to drive product adoption and revenue growth
• Build buyer personas and customer journey maps to support demand generation efforts
• Lead product launches and GTM initiatives across cross-functional teams
• Create launch plans, sales enablement materials, and marketing campaigns
• Partner with Product Management to influence roadmap decisions based on market insights
• Develop pricing, packaging, and value proposition recommendations
• Equip sales teams with presentations, battle cards, competitive intelligence, and customer-facing collateral
• Conduct training sessions to improve product knowledge and sales effectiveness
• Support strategic customer engagements and executive briefings
• Create compelling content including solution briefs, white papers, case studies, blogs, videos, and executive presentations
• Represent Cisco at customer events, industry conferences, webinars, and analyst briefings
• Build customer success stories that demonstrate business outcomes and ROI
• Define and track key marketing metrics and business outcomes
• Measure launch effectiveness, campaign performance, pipeline influence, and customer adoption
• Generate recommendations to optimize GTM strategies based on performance data

Requirements:

• Bachelor's degree in marketing, Business, Engineering, Computer Science, or related field
• Experience in Product Marketing, Product Management, Technical Marketing, or related roles
• Experience in enterprise technology, networking, cybersecurity, cloud, SaaS, AI, or collaboration solutions
• Strong understanding of B2B marketing and enterprise buying cycles
• Excellent communication, presentation, and storytelling skills
• Proven ability to work cross-functionally and drive influence without direct authority
• Experience translating technical capabilities into business value