Sr. Product Manager

EFI is focused on the growth and success of the print business, providing innovative solutions for print providers worldwide. They are seeking a Sr. Product Manager to oversee a product line from concept through market introduction, ensuring alignment with customer needs and competitive positioning.

Responsibilities:

• Research the market interviewing end users to identify unmet needs, highlight key value propositions, and translate it into key product specifications
• Understand market requirements (MRD) and support the definition of product concepts and requirements (PRD) that meet customer needs
• End-to-end product lifecycle management including managing working capital impacts
• Support decisions on trade-offs with respect to time, features, resources, and quality to meet business objectives
• Support the development of clear product positioning including pricing and sales (both direct and channel) strategy and create messaging platforms to provide foundation for outbound marketing
• Contribute to go-to-market plans including messaging, target verticals, sales enablement, etc
• Develop and manage price positioning, pricing, including ongoing support, pricing tactics, trade-in programs, bundling, etc
• Work with R&D, applications, demo center, program management, and sales to ensure successful product qualification and launch
• Track and manage the business (revenue, margin, portfolio share with key partners, etc.) of the product line; take actions necessary to achieve growth and profitability goals
• Monitor and respond to external factors including competition, market, and technology trends
• Analyze and benchmark competitive products across the product line, monitor competitive activity, and identify customer needs
• Be responsible for the product line 18-months’ forecast to support SIOP
• Be the ultimate advocate and field resource, helping sales maximize revenue and market share

Requirements:

• BA or BS degree required
• 8+ years' experience in technology product management managing the product from inception through end of life - ideally in the print industry or a capital equipment company
• Technical acumen: ability to understand digital products, software and applications technology and translate that knowledge into an actionable, clear deliverable to the field
• Ability to successfully position a product and to communicate this positioning and the product benefits in a way that is truly compelling to the target audience
• Ability to independently develop and/or lead the development of materials and strategic initiatives to influence the product line
• Ability to analyze and track the business knowing when to make changes; ability to develop creative solutions and innovative product ideas to continue to deliver the forecast and strategic goals
• Proven track record of launching and managing successful products in industrial markets
• Leadership skills with the ability to influence the priorities of other functions to deliver strong business results
• Team player with strong interpersonal and communication skills
• Works independently with the ability to multi-task while having excellent attention to detail
• Strong commercial mindset and demonstrated results working with sales
• Availability to travel internationally and to work with multiple cultures
• MBA or advanced degree preferred