Senior Staff Product Marketing Manager - Enterprise Password Manager

1Password is a leading cybersecurity company focused on enhancing digital safety and productivity. They are seeking a Senior Staff Product Marketing Manager to own the messaging and strategy for their Enterprise Password Manager, shaping how the market understands credentials security while driving competitive positioning and product marketing initiatives.

Responsibilities:

• Own messaging, positioning, and launch strategy for the Enterprise Password Manager
• Define how 1Password talks about credentials security for employees, service accounts, and AI agents
• Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives
• Connect EPM’s story to the Unified Access platform narrative
• Own positioning and market leadership claims for EPM
• Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against each
• Track where the credentials security market is moving and keep 1Password’s messaging ahead of it
• Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work
• Take complex concepts like passkeys, machine credential lifecycle, AI agent authentication, and zero-knowledge architecture and make them usable in a customer conversation
• Surface win/loss signals from the field and turn them into repeatable GTM motions, not one-off documents
• Bring the market's perspective to Product: customer evidence, analyst intelligence, competitive signals, field feedback
• Make the market case early, before decisions are locked

Requirements:

• 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security
• Working knowledge of broad cybersecurity concepts
• You've repositioned a mature enterprise product
• You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth
• A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field
• You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents
• Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack
• You use AI to go faster, not to think less
• You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative
• You own the ideas you bring
• You write for multiple audiences without diluting the message
• Strong narrative instincts: open with the problem, build to the solution, and land in a way that makes the reader feel the product was built for their situation
• You've shaped category narratives, not just contributed to them
• Security certifications (CISSP, Security+, or similar)
• Experience developing thought leadership in a fast-moving category
• You've repositioned an established product category