Senior Product Marketing Manager

Varonis is a data and AI security company trusted by more than 8,000 customers to protect their most valuable data against cyberattacks. The Senior Product Marketing Manager will lead go-to-market strategy, positioning, content, sales enablement, and market insight for Varonis Atlas, its AI Security Platform.

Responsibilities:

• Own the positioning and messaging for Varonis Atlas across AI-SPM, AI pen testing, runtime guardrails, AI governance and compliance, and third-party AI risk
• Define and advance the category narrative for AI security, articulating why data context is the differentiator that fragmented, data-blind point tools can't match
• Lead go-to-market strategy and execution for Atlas launches, releases, and add-ons, from messaging and pricing input through launch and post-launch measurement
• Partner with product management to translate a fast-moving AI roadmap into a clear, compelling customer-facing narrative
• Create flagship content that establishes Varonis as the authority on AI security, including solution briefs, whitepapers, web content, presentations, demos, and executive narratives
• Develop sharp, audience-specific assets for security leaders, practitioners, and governance and compliance stakeholders
• Equip the field to confidently position and demo Atlas, articulate differentiators, and handle objections against competing AI security solutions
• Build enablement, competitive comparisons, and training that help sales win in a brand-new, fast-evolving category
• Support analyst relations and PR efforts to build Varonis' voice and credibility in the emerging AI security market (AI TRiSM, AI-SPM, and adjacent categories)
• Be the expert on AI security buyers, market trends, regulatory shifts, and competitive offerings, and bring those insights back into strategy

Requirements:

• 5+ years in product marketing or a closely related field, with significant experience in cybersecurity, AI, cloud, or data security
• Demonstrable experience marketing a technical platform or launching products in a new or fast-evolving category
• A strong technical foundation and genuine fluency in AI concepts, including agents, LLMs, and AI security and governance
• Proven ability to create impactful messaging and simplify complex technical ideas into succinct executive narratives
• Experience presenting to executives and supporting analyst relations and PR
• Excellent written, verbal, and visual communication skills with impeccable attention to detail, and a bias for action
• This position is remote with occasional travel to Varonis HQ in New York City and to corporate tradeshows. Regular remote collaboration with colleagues in Israel is required