Senior Enablement Manager - Product Marketing

Plume is a company focused on creating innovative technology solutions for smart homes and businesses. They are seeking a Senior Enablement Manager in Product Marketing to lead the strategy and execution of enablement programs that empower global go-to-market teams, ensuring they have the necessary tools and training to effectively communicate Plume’s value to customers.

Responsibilities:

• Define and manage Plume’s sales enablement framework and processes
• Ensure sales teams globally understand:
• What’s new?
• Why it matters to customers?
• How to position Plume effectively?
• Drive enablement for major launches, product updates, and strategic initiatives
• Partner with Sales Leadership to align enablement with pipeline and revenue goals
• Drive adoption of key assets needed across customer engagement process
• Create or collaborate with peers on the core materials that help sellers communicate value, including:
• Sales talking points and pitch decks
• One-pagers and executive briefs
• FAQs and objection handling
• Competitive positioning and battlecards
• Product messaging and positioning
• Design and deliver enablement across multiple channels:
• Live training sessions and workshops
• Sales kickoff and regional meetings
• On-demand video and recorded briefings
• Internal newsletters and targeted product marketing updates
• Partner and channel enablement programs
• Support Plume’s channel partners, service providers, and ODM partners by delivering:
• Partner sales kits and enablement assets
• Partner training sessions and webinars
• Joint go-to-market enablement materials
• Gather feedback from sales teams, partners, and customer-facing teams
• Track adoption and usage of enablement assets
• Identify best practices from top-performing sellers
• Continuously improve messaging, assets, and enablement programs

Requirements:

• 5+ years of experience in product marketing, sales enablement, or solutions marketing
• Experience working at a startup or growth-stage software / IT company
• Experience with SaaS platforms or cloud-based services
• Experience supporting sales teams selling into telecommunications providers, ISPs, or large enterprise technology buyers
• Proven ability to translate technical capabilities into clear customer value
• Experience creating sales enablement assets, partner kits, and training programs
• Strong cross-functional collaboration skills
• Excellent written and verbal communication skills
• Familiarity with broadband technologies, networking, WiFi, or telecom ecosystems
• Experience enabling sales engineers or technical pre-sales teams
• Experience supporting channel partners, OEMs, or ODM partners
• Experience supporting global go-to-market teams
• Experience in work-from-home first organizations