Senior Manager, Marketing Management - Americas Regional Marketing (Armis)

ServiceNow is an AI control tower for business reinvention, and they are seeking a Senior Manager for Americas Regional Marketing to build and direct the regional field marketing organization across the Americas. This role involves accelerating pipeline growth, increasing account penetration, and maximizing territory performance through strategic marketing initiatives.

Responsibilities:

• Lead and scale a high-performing Americas regional marketing team into a proactive powerhouse, directly mentoring talent and fostering a data-driven, collaborative culture
• Strategically allocate team responsibilities to maximize market coverage and high-touch execution across key territories
• Develop and execute the Americas regional marketing strategy to drive pipeline creation, expand existing accounts, and improve territory health
• Ensure regional programs seamlessly integrate with corporate campaigns, product/partner priorities, and regional sales objectives
• Direct strategy for Armis-branded executive events, regional programs, partner co-marketing, and industry conferences
• Deliver premium experiences—including executive roundtables and CISO-focused engagements—that strengthen relationships and generate elite demand
• Oversee end-to-end regional execution ensuring seamless logistics, clear messaging, and measurable pipeline impact
• Define and track KPIs tied directly to regional pipeline creation, marketing influence, and sales velocity
• Manage the Americas regional marketing budget efficiently, using data-driven insights to refine strategies and maximize ROI

Requirements:

• 10+ years of experience in field marketing, regional marketing, or demand generation within B2B technology, with a strong preference for cybersecurity
• Lead and develop a team of Field Marketing Managers to drive pipeline creation and revenue target achievement across assigned territories/verticals
• Proven ability to drive measurable pipeline impact and scale market penetration through sophisticated regional and partner marketing programs
• Proven ability to plan, execute, and optimize marketing programs that target technical and executive audiences (CIOs, CISOs, DevOps, Security Architects, etc.)
• Strong capabilities in measuring pipeline influence, tracking attribution models, and maximizing marketing ROI
• Exceptional interpersonal skills and a track record of successful collaboration with cross-functional teams across sales, marketing, and technical stakeholders
• Ability to work seamlessly in a decentralized, cross-cultural team environment, fostering strong relationships and driving alignment toward common goals