Marketing Manager, Car Wash

The Wash Shop is a multi-location retail business seeking a Marketing Manager to develop and execute marketing strategies aimed at customer acquisition and revenue growth. This role involves managing digital marketing campaigns, overseeing local marketing initiatives, and analyzing marketing performance to enhance brand awareness and customer traffic.

Responsibilities:

• Develop and execute marketing strategies to increase car wash traffic and membership growth
• Manage digital marketing campaigns including Google Ads, social media, email, and SMS marketing
• Oversee local marketing initiatives and partnerships within the community
• Plan and execute promotional campaigns and seasonal offers
• Analyze marketing performance and optimize campaigns based on data and ROI
• Manage the customer loyalty and membership programs
• Coordinate branding and messaging across all marketing channels
• Work with operations teams to support new promotion launches and events
• Manage relationships with external agencies, vendors, and media partners
• Track competitor activity and industry trends

Requirements:

• Bachelor's degree in communication, marketing, journalism, or a related field
• Equivalent practical experience or relevant bootcamp coursework may also be considered
• 2-3 years of experience in a marketing role
• Experience with digital marketing platforms (Google Ads, Meta Ads, email marketing tools)
• Some experience managing marketing budgets and campaigns
• Some experience using a CRM or customer data platform
• Exposure to Google Drive, Adobe Illustrator or other design tools (academic or professional)
• Excellent communication and project management skills
• Experience in retail business and/or with local store marketing
• Initiative, drive, and the willingness to learn new things