Sr. Product Portfolio Marketing Manager

Omnicell is committed to transforming pharmacy care through outcomes-centric innovation across healthcare settings. The Senior Product Marketing Manager, Portfolio will own cross-portfolio marketing infrastructure, including persona architecture, positioning and messaging, portfolio storytelling, sales enablement, customer evidence, ROI frameworks, and the portfolio launch calendar.

Responsibilities:

• Own and maintain Omnicell's ICP definitions and buyer persona architecture - ensuring personas are grounded in market reality, commercially actionable, and consistently applied across pillar PMM work
• Partner with Sales, Customer Success, and Product to validate and refine persona profiles based on win/loss data, customer interviews, and market shifts
• Serve as the portfolio-wide resource on buyer dynamics - health system decision-making structures, buying committees, value analysis processes, and clinical vs. economic influencer mapping
• Develop and maintain portfolio-level positioning and messaging architecture - ensuring each pillar's messaging ladders to a coherent enterprise story without contradiction or redundancy
• Define the cross-portfolio value proposition and narrative connective tissue between Hospital Solutions, Outpatient Services, and Enterprise Intelligence
• Serve as the arbiter of portfolio messaging consistency across pillar PMMs, sales enablement, and customer-facing content
• Build and maintain the enterprise portfolio story - a narrative that health system buyers can understand, act on, and share internally
• Develop portfolio-level content assets (narratives, frameworks, one-pagers, presentations) that give Sales a consistent story across the full Omnicell portfolio
• Translate complex, multi-solution capabilities into clear business value for executive and clinical stakeholders
• Develop the executive-level portfolio story for CPO, CFO, and CMO conversations - where breadth of vision and business outcomes matter more than product detail
• Build and maintain assets for executive briefings, strategic account reviews, and board-level conversations
• Partner with Sales leadership and the Sr. Director on high-stakes executive engagements where the portfolio narrative needs to be elevated or customized
• Own the portfolio-level sales enablement asset library - cross-sell playbooks, battlecards, talk tracks, objection handling guides, and ROI frameworks
• Ensure enablement assets are current, accessible, and consistently reflect the portfolio positioning and messaging architecture
• Partner with pillar PMMs and Sales Enablement to identify field readiness gaps and close them with targeted assets
• Own the portfolio-level customer evidence strategy - developing and maintaining case studies, outcome data, and ROI frameworks that demonstrate compounding portfolio value across care settings
• Develop quantified proof points (cost savings, efficiency gains, patient safety improvements) that span multiple solutions and resonate with economic buyers
• Partner with Customer Success and pillar PMMs to source stories and data that validate cross-portfolio value realization
• Own cross-sell and upsell narrative frameworks - articulating how Omnicell solutions create compounding value when deployed together
• Identify and develop cross-portfolio use cases, proof points, and customer stories that demonstrate integrated value
• Support retention and expansion conversations with portfolio-level messaging that reinforces the Omnicell relationship
• Maintain the portfolio-level roadmap narrative - translating developments across all three pillars into a forward-looking market story that builds buyer confidence
• Own the portfolio launch calendar - tracking launches across pillars, identifying sequencing dependencies, and ensuring cross-pillar launches are coordinated

Requirements:

• • Strong positioning and messaging craft - able to develop a portfolio architecture that holds at the enterprise level without flattening individual product stories
• • Demonstrated storytelling ability across multiple registers - from field sales talk tracks to C-suite narratives and executive briefing materials
• • Proven ability to develop customer evidence and ROI frameworks that quantify outcomes for economic buyers in healthcare
• • Solid ICP and persona development experience in a complex B2B enterprise selling environment
• • Ability to drive alignment across pillar PMMs and cross-functional stakeholders without direct authority
• • Familiarity with health system decision-making structures, buying committees, and value analysis processes a strong plus
• • Bachelor's degree in marketing, business, communications, or related field
• • 5+ years in product marketing or portfolio marketing in B2B technology or healthcare
• • Demonstrated experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio
• • Experience building buyer personas and ICP definitions in a complex enterprise selling environment
• • Track record developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes
• • Experience marketing healthcare technology - pharmacy automation, clinical software, connected care, or related
• • Background supporting enterprise health system sales with cross-portfolio or platform narratives
• • Familiarity with medication management workflows across inpatient and outpatient settings
• • Experience developing executive briefing materials or C-suite narratives for strategic account engagement
• • Track record developing cross-sell or upsell messaging frameworks in a multi-solution portfolio
• • Up to 20% travel for team meetings, customer engagements, or industry events