Senior Manager, Digital Personalization & Product Discovery

CB2 is a company that inspires purpose-filled living by delivering high-quality home furnishings. They are seeking a Senior Manager for Digital Personalization & Product Discovery, responsible for developing and executing strategies to enhance digital experiences based on user behavior and preferences.

Responsibilities:

• Accountable for defining, executing, and optimizing data-driven personalization strategies that deliver relevant products, content, and messages to targeted users throughout the journey across digital properties
• Champion best practices and constant optimization of Product Discovery across digital properties
• Drive revenue growth through increased revenue per visit and conversion
• Partner with Customer Marketing to define and align personalization roadmap, identify priority guest segments, journeys, and use cases
• Outline and drive best practices on Product Discovery across brands, including on site search, filters and recommendations
• Centrally own the Product Discovery testing roadmap and partner relationships
• Collaborate with Analytics, Product, UX, Creative, and Technology teams to deliver scalable, high-quality personalization
• Serve as Subject Matter Expert to work closely with Site Merchandising team through any conflict resolutions, acting as a mentor and leader
• The Manager acts as the strategic lead for personalization within Digital Merchandising, translating insights into tailored digital experiences that drive engagement, conversion, and loyalty
• Partner closely with Customer Marketing, Analytics, Product, UX, and Technology teams to ensure personalization efforts are customer-first, scalable, and aligned to business objectives
• Own measurement best practices, dashboards, and KPIs
• Partner with data teams to analyze user behavior, campaign performance, and site analytics to inform strategic decision-making and continuous improvement
• Support testing, measurement, and learning practices that drive continuous optimization and impact
• Monitor industry trends and emerging best practices in personalization and digital merchandising
• Ability to drive complex, cross functional initiatives to unlock new capabilities and deliver long term value for the organization
• Manage and develop a team of two Senior Analysts

Requirements:

• Bachelor's degree in business, marketing, analytics, or a related field
• 8+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines
• 2+ years of experience in strategy, ownership, or people leadership role
• Deep understanding of Digital Personalization practices, technologies, and methodologies like A/B testing for omnichannel businesses
• Strong data-driven approach with a track record of analyzing complex data sets and translating insights into actionable recommendations
• Demonstrated ability to think strategically, develop scalable roadmaps, and partner with Product/Tech teams and vendors
• Excellent communication, collaboration, and project management skills
• Knowledge of CDPs, customer ID, and personalization is preferred