Marketing Manager

Onward is a mission-driven startup focused on simplifying the divorce process through innovative technology. They are seeking a Marketing Manager to oversee their marketing initiatives, including social media, content creation, and community engagement.

Responsibilities:

• Own the marketing calendar and keep our priorities organized
• Build and run our social presence across platforms
• Write, build, and optimize our nurture sequences and campaigns in Mailchimp
• Help translate Onward's expertise into content people want to read, watch, or share
• Research and build relationships with creators, authors, attorneys, and community voices who align with our mission
• Help identify and pursue grassroots PR opportunities, build relationships with journalists covering divorce, women founders, fintech, and women's finance
• Support our partner programs with professionals in the divorce ecosystem
• Support small-scale paid experiments and eventual growth on Google and Meta
• Work with our product team to build a strong, engaged Onward community

Requirements:

• 3+ years of marketing experience at consumer-facing startups or small businesses, or 5+ years at more established businesses, wearing various marketing hats. You're scrappy enough to test and learn, build new playbooks, and improve processes over time
• Extremely organized and communicative. You're the one who builds the shared doc, follows up, and catches problems before they go live. The team always knows where things stand because you've kept them on top of it all
• Curiosity about this space. You should care about financial literacy and want to understand the world our customers are navigating. A personal connection to divorce or the financial complexity of major life events is a plus
• Comfort with ambiguity, speed, and constructive feedback. We're a startup in launch mode, so priorities will shift. You'll need to be proactive, self-directed, and excellent at receiving and incorporating direct feedback when everything feels 'on fire.'
• Social media fluency. You understand what makes content travel on different platforms and are excited to test and learn to see what will work best for our audience. You know when to jump on a moment while still staying authentic to our brand and voice. You are aware and on top of the others making waves in our space
• Strong written communication skills. You can write a thoughtful email, a punchy social caption, and an empathetic piece of content about a hard topic, and they all feel like the same brand talking. You know how to use AI as a tool without letting it flatten your voice
• Experience living or working in California or Colorado (our launch markets) will help your intuition about local media, community, and culture
• Familiarity with the divorce or legal-tech space
• Experience with Martech tools (email, social, SEO, project management, etc.)
• Established relationships with creators, journalists, or community builders in the women's finance, wellness, or legal-tech space