Senior Product Marketing Manager, Enterprise Segment

Boulevard is a company that provides a client experience platform for appointment-based, self-care businesses. They are seeking a Senior Product Marketing Manager to define and own the upmarket segment, develop positioning frameworks, and influence product strategy for enterprise buyers.

Responsibilities:

• Define and own the upmarket segment
• Sharpen Boulevard's upmarket ICP across our core verticals
• Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
• Develop clear POV on segment priorities and roadmapping: what they care about and what they need from a platform like Boulevard
• Build the overarching upmarket narrative
• Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses
• Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria
• Partner deeply with GTM and deliver tools that drive deals
• Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion
• Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
• Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams
• Influence product strategy for upmarket buyers
• Work closely with GTM teams to capture and prioritize product requirements from upmarket prospects, consolidating insights to build a clear view of capabilities needed to win this segment
• Bring structured market and buyer insights into R&D roadmapping discussions, advocating for the capabilities that matter most to this segment
• Ensure new features are sequenced, framed, and released in a way that reinforces the platform story and delivers the most value to the enterprise segment

Requirements:

• 7+ years of product marketing experience, with significant time spent marketing and selling into enterprise buyers in vertical SaaS
• A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
• Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
• Deep experience developing enterprise sales tools that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
• Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
• Demonstrated ability to influence product direction through structured market insight, not just advocacy
• Confident, precise communication skills and the ability to tell a really clear story
• Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon
• You thrive in situations where there's no playbook. You're comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers
• Experience in franchise or multi-location business models
• Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
• Previous PMM experience at companies that successfully moved and/or served enterprise customers
• Hands-on experience with enterprise sales tools and methodologies