Assistant Manager, Retention Marketing

Olive & June is a hyper-growth DTC ecommerce startup focused on making beautiful nails accessible to everyone. They are seeking an Assistant Manager of Retention Marketing to manage email and SMS campaigns while strategically owning retention programs to enhance customer engagement and loyalty.

Responsibilities:

• End-to-end campaign management across email and SMS: briefing, scheduling, QA, segmentation, and deployment
• Day-to-day management of Klaviyo, including flows, segments, and list health
• Campaign performance tracking and weekly reporting with clear, actionable takeaways
• A/B test ideation, execution, and documentation of learnings
• Strategic ownership of loyalty, referral, and membership programs - identifying opportunities to improve engagement, conversion, and LTV
• Cross-functional collaboration to align program mechanics with broader brand and business goals
• Ongoing analysis of program health with recommendations for optimization
• Email and SMS revenue, revenue per recipient, and engagement vs. benchmarks
• Flow performance across the full customer lifecycle, with ongoing optimization toward conversion and LTV
• List health metrics including deliverability, unsubscribe rate, and opt-in growth
• Loyalty program adoption, growth, engagement, and redemption rates
• Referral program conversion and new customer acquisition contribution
• Membership retention, churn, and revenue impact
• Within 90 days: fully ramped on channel execution, contributing to the campaign calendar strategy and producing weekly reporting independently
• Within 6 months: owning the retention program campaign calendar end-to-end and driving measurable improvements to at least one retention program through data-backed strategy and testing
• Within 12 months: demonstrable impact on repeat purchase rate and LTV across owned channels

Requirements:

• Bachelor's degree in marketing or related fields
• 2-3 years of retention marketing experience, with hands-on email and SMS execution at the core
• Strong working knowledge of Klaviyo (or comparable ESP)
• Demonstrated ability to own a program end-to-end, from strategy through analysis
• Strong analytical skills and ability to easily translate data into actionable insights; comfortable communicating performance insights and recommendations to cross-functional stakeholders
• Experience with loyalty, referral, or membership programs
• Highly organized and able to manage competing demands while adhering to deadlines
• DTC or ecommerce background preferred