Marketing Ops Manager

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. They are seeking a Marketing Ops Manager to own the technical infrastructure that powers their marketing engine, including data architecture, AI tooling, and reporting.

Responsibilities:

• Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
• Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
• Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
• Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
• Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
• Evaluate, implement, and optimize AI tools that enhance marketing productivity
• Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
• Partner with PMMs and the Events team on adoption of new tools
• Stay current on emerging AI/automation capabilities and bring a POV on what to test next
• Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
• Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
• Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
• Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
• Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
• Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
• Evaluate new tools and make build-vs-buy recommendations
• Ensure our marketing tech stack is lean, well-integrated, and delivering ROI

Requirements:

• 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
• Hands-on experience with marketing automation and CRM administration (HubSpot preferred)
• Data architecture experience: you've designed or significantly improved a marketing data model and connected multiple systems
• Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working
• Comfortable partnering with product and engineering teams
• Familiarity with product analytics tools and how product event data feeds lifecycle marketing
• Experience with data enrichment vendors and intent data providers
• Experience supporting field marketing, events, or community programs
• Experience with BI tools or data warehouses