Senior Product Marketing Manager, Institutional Data

Chainlink is an oracle platform that supports decentralized finance and institutional blockchain use cases. The Senior Product Marketing Manager will lead product marketing for institutional data management, positioning Chainlink’s solutions for data providers and onchain consumers. The role owns value-chain analysis, distribution narratives, content strategy, competitive intelligence, and pricing and packaging collaboration.

Responsibilities:

• Map the Data Value Chain: Document the end-to-end workflow for institutional data, from proprietary sources to on-chain smart contracts, and identify the commercial motivations for every participant
• Craft Distribution Narratives: Own the positioning for proprietary data distribution, making the commercial case for providers to publish onchain and for onchain consumers to adopt institutional data
• Develop Canonical Content: Create the "Product Marketing Playbook” and strategic inputs that fuel the content, events, and PR teams, ensuring a coherent and authoritative voice across all data-related touchpoints
• Competitive Governance: Maintain a definitive landscape of direct competitors, incumbents, and build-it-yourself alternatives, ensuring our GTM teams are equipped to differentiate Chainlink’s data solutions
• Shape Pricing & Packaging: Partner with Product and Sales to influence the commercial structures of our data offerings, ensuring they align with how institutional data is bought and sold

Requirements:

• At least 6 years of experience in product marketing or strategy, with deep fluency in institutional data licensing, distribution, and commercial structures
• Proven ability to translate complex data workflows and technical distribution mechanics into clear, business-focused value propositions
• Understands how institutional data providers operate and what they require to publish onchain, and how the buy-side consumes that data onchain, from DeFi protocols today to other institutions over time
• Can build positioning that speaks to data providers' commercial realities, not just the technical capability (index providers, rating agencies, reference data vendors)
• Proven experience owning GTM strategy and execution for successful platform or infrastructure launches
• Strong collaborative skills, with the ability to act as the "go-to" marketing lead for a complex category
• All roles with Chainlink Labs are global and remote-based. Unless otherwise stated, we ask that you try to overlap some working hours with Eastern Standard Time (EST)
• Prior role at a major data vendor
• Technical background or strong comfort working with data-heavy products and API-based distribution
• Familiarity with onchain data infrastructure, oracles, or how DeFi protocols consume external data