Sr. Content Marketing Manager

Authentic8 is a company that provides a cloud-native platform for digital investigations, enabling analysts to engage threats securely and anonymously. They are seeking a Senior Content Marketing Manager to oversee their content strategy, manage the editorial calendar, and optimize the website to drive user engagement and conversion throughout the buyer journey.

Responsibilities:

• Serve as the primary owner of authentic8.com. You're the one accountable for what's on it, how it performs, and how fast we can change it
• Partner with internal operations and external web developers to plan, prioritize, and ship updates
• Manage the content roadmap across the homepage, product pages, use case pages, resource hub, and landing pages
• Keep the site fast, clean, and aligned to current positioning as messaging and products evolve
• Fix what's broken (links, forms, tracking, SEO issues) and prevent regressions
• Own the content marketing roadmap and editorial calendar, aligned to ICP (segment + vertical + use case) and full-funnel buyer journey (awareness to consideration to conversion to retention and upsell)
• Identify content gaps and pitch new ideas grounded in ICP needs, competitive dynamics, and search demand
• Prioritize what gets built next based on pipeline impact, not opinions
• Brief internal SMEs (Product, CTO, Sales, CS) and external voices (customers, partners, industry experts). Get them what they need to contribute, and manage the intake of their drafts
• Edit, refine, and package SME-driven content into publishable assets: blog posts, videos, case studies, solution briefs, whitepapers, webinars, newsletters, and nurture emails
• Partner with external designers, video producers, and editors to scale output without dropping quality
• Make sure every asset connects to something else: no orphan content, no siloed asset. Every piece has a place in a buyer journey
• Manage a Marketing Specialist who runs our organic social program. Set clear priorities, coach on craft, and unblock them
• Make sure organic social pulls from the same content strategy and asset library, so social becomes another distribution channel for the engine (not a side project)
• Build the content function as a repeatable, high-output engine, not a hero-driven scramble
• Bring the team along on AI workflows so productivity compounds
• SEO, AEO (Answer Engine Optimization), and GEO across the website, blog, and long-form assets
• Keyword research covering paid and organic terms for our products and competitors
• Heading structure, semantic keyword density, meta descriptions, and schema
• FAQ and content structure that makes our pages LLM-scrapable and citable in ChatGPT, Claude, Gemini, and Perplexity answers
• Third-party content placement to build authority signals
• Break long-form content (whitepapers, webinars, podcasts) into blog series, LinkedIn carousels, email sequences, short-form video, and sales enablement snippets
• Use AI workflows to repurpose at scale without losing quality or voice
• Daisy-chain smaller assets to drive deeper engagement and gated conversions
• Landing page optimization: tight CTA alignment, low cognitive load, clear pain/solution, social proof, single action
• CTA and offer testing by funnel stage (TOFU awareness, MOFU consideration, BOFU decision)
• A/B testing variants of pages, headlines, offers, and creative
• Improve scroll depth, dwell time, CTR, and bounce rate on key pages
• Track content contribution to MQLs, opportunities, and revenue, not just traffic
• Distinguish bot/engine traffic from human intent
• Feed insights back into the content roadmap so we double down on what converts

Requirements:

• 7+ years of B2B content marketing experience, with meaningful time in a fast-paced startup or scale-up
• Experience managing and developing direct reports
• Direct experience owning a company website end-to-end, working with internal operations and external developers
• Proven ability to build and run an editorial calendar aligned to ICPs, use cases, and the full buyer journey
• Track record of orchestrating SME-driven content: briefing internal and external experts, editing their drafts, and packaging their expertise into ICP-facing assets
• Deep SEO fluency: technical, on-page, keyword strategy, and content architecture
• Working knowledge of AEO and GEO. You've already been experimenting with how to show up in AI answers
• Hands-on with AI tools for content repurposing, editing, and personalization at scale. You treat AI as an extension of your capabilities, not a threat to your craft
• Proven track record of measurable content wins: organic traffic lift, ranking improvements, conversion rate gains, or pipeline contribution
• Exceptional editing and copywriting chops. You can turn a rough SME draft into a publishable asset, rework a headline, sharpen a CTA, or restructure a landing page without needing hand-holding
• Strong project management. You can juggle a dozen assets across a dozen channels without dropping the ball
• Able to bring your best practices to the table and enhance current processes. Confident to present those ideas to key stakeholders
• Comfortable with the tools listed and confident pulling your own reports: Google Analytics, Google Search Console, Google Tag Manager, WordPress, Claude Code, SEMrush, Asana, Zoom, Google Workspace Suite, Frontify content management system