Senior Marketing Manager or Marketing Manager – Healthcare

Blue Benefits Consulting, Inc. is a dynamic and innovative accounting firm seeking a dedicated Healthcare Senior Marketing Manager or Marketing Manager to join their team. This role involves developing and executing comprehensive marketing brand strategies that align with the company's objectives and overseeing all aspects of marketing the Blue & Co. brand to drive growth and engagement.

Responsibilities:

• Collaborate with healthcare leaders to maximize the healthcare service line’s online presence through maintaining website assets, managing and posting thought leadership, and using SEO strategies
• Plan and execute digital marketing campaigns through social media and email marketing to increase brand visibility and engagement
• Develop high-quality, engaging content for various platforms, including blog posts, articles, presentations, whitepapers, webinars, and videos
• Collaborate with subject matter experts to create content that showcases the firm’s expertise and thought leadership
• Plan, execute, and measure the effectiveness of marketing campaigns across various channels
• Monitor key performance indicators (KPIs) and adjust strategies to optimize campaign performance
• Plan, execute, and measure the effectiveness of conferences and other planned business development events
• Collaborate with firm and marketing leadership to develop and implement marketing plans that support overall business goals and objectives for the healthcare service line and affiliate marketing programs
• Conduct market research to identify trends, competitive landscape, and growth opportunities
• Analyze and assess market data to refine target audience segments and messaging strategies
• Manage and enhance the firm’s healthcare brand, ensuring consistency across all marketing materials, events, and communication channels
• Maintain brand guidelines to ensure a cohesive and recognizable brand presence

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• Demonstrated hands-on experience building and executing B2B marketing campaigns, including writing emails, creating landing pages, and launching campaigns within marketing automation platforms (not just overseeing or approving work)
• Experience in marketing tools and platforms such as WordPress, Introhive, IBISWorld, and ZoomInfo
• Experience with HubSpot CRM and marketing automation tools, with direct experience building campaigns, workflows, landing pages, and reports
• Ability to provide examples or a portfolio of executed campaigns
• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Strong interpersonal skills (includes being polished, courteous, professional); sound professional judgment
• Ability to work independently and as part of a team in a fast-paced environment
• Creative problem-solving skills and attention to detail
• Willingness to travel approximately 50% to Blue & Co. office locations
• Marketing Manager: 5+ years of experience in a marketing role at a professional services firm or healthcare organizations preferred
• Senior Marketing Manager: 7+ years of experience in a marketing role at a professional services firm or healthcare organizations preferred