Product Marketing Manager

Stayntouch is redefining how hotels operate with a cloud-native PMS designed for modern hospitality. The Product Marketing Manager will lead the go-to-market strategy for new products and features, working closely with various teams to develop positioning, messaging, and launch plans to drive awareness and adoption.

Responsibilities:

• Own go-to-market planning and execution for new products, features, integrations, and major product enhancements
• Partner with Product to understand the roadmap, intended users, customer problems, competitive context, and business objectives behind each release
• Determine the appropriate launch level, audience, channels, messaging, timeline, and success metrics for each release
• Build and manage cross-functional launch plans that clearly define deliverables, owners, deadlines, dependencies, and responsibilities
• Ensure Marketing, Sales, Customer Success, Support, Partnerships, and other internal teams are prepared before launches
• Balance major product launches with a consistent cadence of feature announcements and adoption campaigns
• Develop clear and differentiated positioning for Stayntouch products, capabilities, and solutions
• Translate technical features into meaningful customer benefits and practical use cases
• Create messaging frameworks that explain who a product is for, what problem it solves, why it matters, and how it is different
• Maintain consistency across the website, sales materials, campaigns, customer communications, product announcements, marketplace listings, and partner content
• Work with Content, Demand Generation, Brand, and Digital teams to bring product stories to life across marketing channels
• Ensure messaging reflects the language, challenges, and priorities of hotel operators rather than relying on technical jargon
• Develop sales enablement materials such as pitch decks, product briefs, battlecards, objection-handling guides, competitive comparisons, talk tracks, FAQs, and demo support materials
• Train Sales and Customer Success teams on positioning, use cases, and competitive differentiation
• Provide teams with clear guidance on which customers and prospects will benefit most from each product or feature
• Partner with Sales to understand the questions, objections, and competitive issues coming up in the market
• Partner with Customer Success to support feature adoption, customer education, retention, and expansion opportunities
• Create customer-facing resources that help hotels understand and use new capabilities
• Conduct customer interviews, win and loss analysis, internal interviews, and market research to understand customer needs and buying behavior
• Develop and maintain a strong understanding of Stayntouch’s target audiences, buyer roles, use cases, pain points, and decision criteria
• Monitor competitors, industry trends, and changes in hotel technology
• Bring customer, market, and competitive insights back to Product and company leadership to help inform roadmap and business decisions
• Identify opportunities to strengthen Stayntouch’s overall positioning and product narrative
• Define launch and adoption metrics in partnership with Product, Customer Success, Sales, and Marketing Operations
• Measure performance across awareness, engagement, sales readiness, customer adoption, pipeline influence, expansion, and revenue
• Report on launch results and recommend changes based on performance and feedback
• Establish a repeatable product marketing process that improves cross-functional coordination and launch effectiveness
• Continue supporting products after launch through ongoing campaigns, customer stories, education, and sales enablement

Requirements:

• Five or more years of experience in product marketing, preferably within B2B SaaS or hospitality technology
• Experience leading go-to-market programs for new products, features, or software releases
• A strong understanding of product positioning, messaging, customer research, competitive intelligence, and sales enablement
• The ability to understand technical product information and translate it into clear customer value
• Strong writing, storytelling, presentation, and communication skills
• Experience collaborating with Product, Sales, Customer Success, Marketing, and executive stakeholders
• Strong project management skills and the ability to manage multiple launches and priorities at the same time
• A customer-first mindset and curiosity about how people evaluate, purchase, adopt, and use technology
• Comfort using data and feedback to measure results and improve future launches
• Experience conducting customer interviews and turning qualitative insights into actionable messaging
• Experience in hotel operations, hospitality technology, travel technology, or property management systems