Digital Marketing Manager

Mathnasium is a global education brand with over 1,100 franchised learning centers. The Digital Marketing Manager is responsible for managing and evaluating digital marketing programs across franchisee markets, utilizing performance data to optimize campaigns and provide actionable insights.

Responsibilities:

• Performance Monitoring: Directly review, track, and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta Ads Manager, and Google Analytics (GA4)
• Reporting: Generate periodic reports on traffic, leads, enrollments, and demographics, highlighting performance trends and opportunities for program improvement
• Deep-Dive Analysis: Examine the relationship between advertising performance, website activity, and conversion rates to enhance campaign efficiency and the overall user experience
• Budget Optimization: Manage campaign budget pacing and recommend marketing budget adjustments based on historical performance and data-driven insights
• Market Insight: Monitor competitor activity and broader market trends across local territories, sharing significant findings with senior management
• Franchisee Support: Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps
• Documentation: Support the creation and maintenance of standard operating procedures (SOPs) and testing playbooks for marketing programs

Requirements:

• 5+ years of hands-on digital marketing, performance marketing, or analytics experience with direct ownership of Google Ads and Meta campaign management and budgets (agency experience serving multi-unit brands a plus)
• Expert knowledge of advertising platforms, conversion setups, and data analysis
• Basic knowledge of Google Analytics (GA4), campaign reporting, structured A/B testing, and translating platform data into business decisions
• Excellent written and verbal communication skills with the ability to translate technical media metrics into clear recommendations for business partners
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Bachelor's degree required
• Multi-location, franchise, or local-marketing-at-scale experience