Senior Manager, North America Marketing Job Details | Sonova AG

Advanced Bionics develops innovative hearing technology designed to transform lives. The Senior Manager, North America Marketing will lead regional marketing strategy, product launches, campaigns, customer engagement, brand growth, and commercial initiatives across North America while managing a high-performing marketing team.

Responsibilities:

• Develop and execute integrated marketing plans that support short- and long-term business objectives
• Ensure alignment between North American marketing activities and global brand, messaging, and strategic objectives
• Partner with North American Sales Leadership to communicate product strategy, priorities, and marketing initiatives
• Lead regional execution of product launches, positioning, messaging, and campaigns
• Develop and execute Quarterly Plans of Action (QPA) to drive business performance
• Manage, coach, and develop a team of marketers, marketing communications professionals, and event/conference specialists
• Establish clear goals, priorities, and performance expectations aligned with business objectives
• Foster a collaborative, accountable, and results-oriented culture
• Support employee growth through coaching, development planning, and continuous feedback
• Contribute to the customer journey strategy and develop compelling marketing collateral that drives engagement and brand preference
• Lead initiatives to improve customer insights and data quality across the North American market
• Develop strategies that increase brand visibility and strengthen relationships with Key Opinion Leaders (KOLs)
• Identify and engage influential customers and clinical leaders who can help advance Advanced Bionics' market presence
• Collaborate with global teams to ensure North American customer needs are represented and addressed
• Identify and implement opportunities to improve launch effectiveness and campaign performance
• Drive field engagement activities alongside sales representatives to increase product adoption and customer confidence
• Lead initiatives that optimize product offerings and improve market profitability
• Manage the North American marketing budget and ensure alignment with regional business priorities

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• 3+ years of product marketing and/or marketing management experience within medical devices, healthcare, or consumer products
• 3+ years of people leadership experience or 5+ years leading cross-functional teams
• Experience in upstream and/or downstream marketing
• Experience supporting product launches and commercial growth initiatives
• North American market experience
• Strong strategic thinking and business acumen
• Excellent verbal, written, presentation, and public speaking skills
• Proven ability to influence stakeholders and collaborate across functions
• Strong project management and organizational skills
• Skilled at motivating teams and driving results in a fast-paced environment
• Process improvement mindset with a focus on execution and accountability
• Ability to adapt quickly to changing priorities and business conditions
• Strong networking and relationship-building capabilities across diverse audiences and cultures
• General proficiency with business systems and technology platforms
• Understanding of marketing, CRM, analytics, and business tools
• Fluent in English
• A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova
• MBA or Master's degree in Marketing, Business Administration, or related discipline
• Sales experience or strong sales partnership experience preferred
• Cochlear implant, hearing healthcare, or clinical industry experience preferred