Senior Manager, North America Marketing Job Details | Sonova AG

Sonova Group is dedicated to transforming lives through innovative hearing technology. They are seeking a strategic, results-driven Senior Manager, North America Marketing to lead regional marketing efforts that drive growth, strengthen brand presence, and support commercial success across the North American market.

Responsibilities:

• Develop and execute integrated marketing plans that support short- and long-term business objectives
• Ensure alignment between North American marketing activities and global brand, messaging, and strategic objectives
• Partner with North American Sales Leadership to communicate product strategy, priorities, and marketing initiatives
• Lead regional execution of product launches, positioning, messaging, and campaigns
• Develop and execute Quarterly Plans of Action (QPA) to drive business performance
• Manage, coach, and develop a team of marketers, marketing communications professionals, and event/conference specialists
• Establish clear goals, priorities, and performance expectations aligned with business objectives
• Foster a collaborative, accountable, and results-oriented culture
• Support employee growth through coaching, development planning, and continuous feedback
• Contribute to the customer journey strategy and develop compelling marketing collateral that drives engagement and brand preference
• Lead initiatives to improve customer insights and data quality across the North American market
• Develop strategies that increase brand visibility and strengthen relationships with Key Opinion Leaders (KOLs)
• Identify and engage influential customers and clinical leaders who can help advance Advanced Bionics' market presence
• Collaborate with global teams to ensure North American customer needs are represented and addressed
• Identify and implement opportunities to improve launch effectiveness and campaign performance
• Drive field engagement activities alongside sales representatives to increase product adoption and customer confidence
• Lead initiatives that optimize product offerings and improve market profitability
• Manage the North American marketing budget and ensure alignment with regional business priorities

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• MBA or Master's degree in Marketing, Business Administration, or related discipline
• 3+ years of product marketing and/or marketing management experience within medical devices, healthcare, or consumer products
• 3+ years of people leadership experience or 5+ years leading cross-functional teams
• Experience in upstream and/or downstream marketing
• Experience supporting product launches and commercial growth initiatives
• North American market experience
• Fluent in English
• A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova
• Strong strategic thinking and business acumen
• Excellent verbal, written, presentation, and public speaking skills
• Proven ability to influence stakeholders and collaborate across functions
• Strong project management and organizational skills
• Skilled at motivating teams and driving results in a fast-paced environment
• Process improvement mindset with a focus on execution and accountability
• Ability to adapt quickly to changing priorities and business conditions
• Strong networking and relationship-building capabilities across diverse audiences and cultures
• General proficiency with business systems and technology platforms
• Understanding of marketing, CRM, analytics, and business tools
• Sales experience or strong sales partnership experience
• Cochlear implant, hearing healthcare, or clinical industry experience