Senior Influencer Marketing Manager

Beam is looking for a Senior Influencer Marketing Manager to own and scale their creator ecosystem end-to-end. The role involves building and managing partnerships, executing high-impact campaigns, and driving growth through strategic initiatives.

Responsibilities:

• Build, maintain, and continuously optimize a robust pipeline of creator and partner talent across key platforms
• Proactively source new influencers aligned with brand goals, manage outreach and relationship development, and ensure consistent top-of-funnel growth to support campaign needs
• Own the lifecycle of high-performing creator partnerships, with a focus on retention, renegotiation, and long-term value creation
• Analyze performance data to identify top partners, structure rebooking strategies, and deepen relationships to drive ongoing engagement and efficiency
• Identify and unlock new growth opportunities by researching emerging platforms, creator segments, and content verticals
• Develop strategic recommendations on where and how the brand should show up, and pilot new initiatives to diversify and scale the influencer program
• Lead end-to-end execution of influencer partnerships, including outreach, negotiation, contracting, and campaign kickoff
• Ensure deals are structured to meet performance goals while aligning with brand guidelines, timelines, and budget constraints

Requirements:

• 3–5 years of influencer and creator partnership experience, ideally within a DTC brand
• Strong understanding of key performance metrics such as CAC and ROAS
• Proven experience negotiating partnerships across YouTube and Instagram
• Strong organizational skills with the ability to manage multiple moving parts
• Proactive communicator who can keep campaigns on track with minimal oversight
• Familiarity with creator marketing tools and trackers (e.g., Airtable, Google Sheets, etc.) is a plus
• TikTok experience is a plus