Sr. Manager, Lifecycle Marketing

Articulate Global, LLC is the leading SaaS provider of creator platforms for online workplace training. The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey, driving measurable revenue impact and ensuring lifecycle marketing serves as a strategic growth lever for the business.

Responsibilities:

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
• Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
• Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
• Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
• Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
• Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
• Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team’s technical capabilities
• Foster a culture of accountability, curiosity, and continuous improvement
• Communicate proactively with peers, managers, and leadership on plans, progress, and challenges
• Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
• Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
• Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
• Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

Requirements:

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
• Expertise in lifecycle marketing best practices, especially in a product-led growth environment
• Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
• Experience managing direct reports and developing high-performing individual contributors
• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent prioritization and project management abilities
• Outstanding verbal and written communication skills
• High attention to detail and commitment to quality
• Four-year college degree or equivalent experience