Digital Marketing Manager

The Fragrance Group is seeking a Digital Marketing Manager to enhance its internal digital marketing capabilities for luxury fragrance brands. This role involves managing digital marketing strategies, agency relationships, and performance reporting to support the company's growth and marketing efficiency.

Responsibilities:

• Serve as the primary liaison between the Ecommerce team and external agency partners
• Evaluate agency workflows, campaign performance, reporting methodologies, and execution processes
• Help leadership assess which marketing functions should remain agency-supported and which may become internal capabilities over time
• Hold agency partners accountable for strategy, execution, timelines, and performance results
• Support digital marketing strategy and execution across the company's portfolio of brands
• Manage and optimize campaigns across paid search, paid social, display, retargeting, affiliate marketing, and other acquisition channels
• Monitor budgets, audience performance, campaign pacing, and return on advertising spend
• Develop testing strategies across audiences, creative, offers, and landing pages
• Identify opportunities to improve customer acquisition, conversion rates, customer lifetime value, and overall marketing efficiency
• Support multiple fragrance brands with distinct target audiences, positioning, and business objectives
• Partner with Creative, Ecommerce, Social Media, and leadership teams to support launches, promotions, retention initiatives, and growth efforts
• Coordinate internal and external creative resources to support campaign execution
• Manage multiple stakeholders, agency relationships, campaigns, and priorities simultaneously
• Build and maintain performance reporting across brands, campaigns, and channels
• Translate marketing data into actionable recommendations for leadership
• Support forecasting, budget planning, and performance analysis
• Present results, insights, and optimization opportunities

Requirements:

• 4-7+ years of digital marketing, ecommerce marketing, performance marketing, or related experience
• Experience managing external marketing agencies and vendor relationships
• Experience supporting ecommerce performance marketing programs
• Strong analytical abilities with the ability to translate marketing data into business recommendations
• Experience managing campaign budgets, reporting, and optimization initiatives
• Strong project-management, organizational, and communication skills, with the ability to operate independently in a growing organization
• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Merchant Center
• Shopify or comparable ecommerce platform
• Email marketing and customer lifecycle marketing platforms (Klaviyo experience preferred)
• Experience evaluating, building, or internalizing marketing functions previously managed by external agencies
• Experience supporting multiple brands, business units, or customer segments
• Experience in luxury, prestige beauty, fragrance, fashion, premium retail, or other premium consumer products
• Experience working within entrepreneurial, founder-led, or high-growth organizations