Regional Marketing & Outreach Manager

CannaMD is a company focused on expanding brand awareness and community outreach. The Regional Marketing & Outreach Manager will be responsible for building relationships with healthcare providers and dispensaries, overseeing event strategies, and managing social media presence.

Responsibilities:

• Develop & maintain collaborative relationships with dispensaries, healthcare providers, medical offices, community organizations & other strategic partners
• Serve as the primary point of contact for assigned external relationships, ensuring consistent communication, engagement & relationship growth
• Identify opportunities to increase referrals, expand awareness & strengthen community presence
• Conduct outreach activities including partner meetings, networking opportunities, educational events & community initiatives
• Maintain accurate records of partner interactions, outreach activities, opportunities & outcomes
• Provide feedback & recommendations regarding market trends, partnership opportunities & community needs
• Develop & maintain relationships with Medical Marijuana Treatment Centers (MMTCs/Dispensaries throughout Florida)
• Identify opportunities for collaboration, joint initiatives, educational opportunities & referral sources
• Build relationships with physician offices, healthcare organizations & other potential referral sources
• Support ongoing communication & engagement with referral partners
• Track relationship development activities & identify opportunities for continued growth
• Research & evaluate statewide event opportunities including: Community events, Healthcare-related events, Senior-focused events, Veteran outreach events, Cannabis-related events & Other strategic community opportunities
• Analyze event opportunities based on: Audience alignment, Potential patient acquisition, Brand visibility, Partnership opportunities, Cost considerations & Expected return on investment
• Manage event planning & execution, including: Event research & recommendations, Sponsorship evaluation, Registration coordination, Vendor communication, Booth logistics, Staffing requirements, Marketing materials & collateral, Signage & promotional materials & QR codes, tracking methods & promotional codes
• Represent the organization professionally at events & community functions
• Complete post-event reporting, including: Leads generated, Appointments scheduled, Patient acquisition results, Costs incurred & Overall event performance and ROI
• Research local markets, community opportunities, competitive activity & potential growth opportunities, Provide recommendations to leadership regarding outreach strategies & market development opportunities
• Assist with strategic marketing initiatives & operational projects as assigned
• Identify opportunities that support continued growth & expansion
• Support local market visibility initiatives & community awareness efforts
• Monitor business listings & local presence information to ensure accuracy & consistency
• Monitor customer feedback & reviews, escalating concerns when appropriate
• Provide insights from community interactions to support marketing strategy & operational improvements
• Develop & maintaining a consistent social media presence across designated platforms
• Create engaging content that promotes company services, educational resources, community involvement & special promotions
• Schedule & publish content according to the marketing calendar
• Monitor audience engagement & identify opportunities to increase visibility & community interaction
• Analyze social media performance & prepare periodic reports highlighting trends, engagement & recommendations for improvement
• Stay informed of social media best practices & platform updates

Requirements:

• Hold a Bachelor's Degree in Marketing, Communications, Business Administration or related field preferred. Equivalent experience considered
• Worked a minimum of 3 years of in marketing, outreach, partnership development, event management, community relations or related field preferred
• Demonstrate experience developing relationships & managing external partnerships
• Possess strong communication, organization & project management skills
• Possess the ability to work independently & manage multiple priorities
• Maintain a strong attention to detail with the ability to evaluate opportunities & measure results
• Represent the organization in a professional manner & appearance in external settings, company meetings & community settings
• Access to a remote work environment which protects the confidentiality of company & patient information & complies with all applicable company privacy & security policies
• Comply with all company policies regarding confidentiality, data security & acceptable use of company equipment & systems
• Available during established business hours & maintain consistent communication with supervisors & team members
• Proficiency with Microsoft Office, Google Workspace, CRM systems, project management tools & reporting platforms
• Capability to communicate effectively with Leadership, vendors & internal departments, Attend occasional meetings, conferences & organizational events
• Must reside in Florida
• Experience in healthcare, wellness, cannabis, medical services or regulated industries
• Experience managing statewide or regional outreach initiatives
• Experience developing referral networks or strategic partnerships
• Experience evaluating marketing effectiveness and ROI
• Experience coordinating events from planning through execution