Senior Manager / Director, Event Marketing, Attendee Marketing and Campaigns

Cvent is hiring a senior attendee marketing leader for its Meetings and Events team. The role owns attendee recruitment strategy and pipeline-driving campaigns for Cvent’s flagship hosted events and Tier 1 trade shows, while leading the Event Marketing Manager and measuring campaign performance and revenue impact.

Responsibilities:

• Attendee recruitment plans: registration targets, weekly pacing and forecast for Cvent CONNECT US, Cvent CONNECT Europe and Accelerate programs
• Ticket proposition and pricing: tiers, early-bird and group offers, promotions and upsell paths for paid attendees
• Hosted guest and VIP recruitment: targeting, outreach and follow-up for prospects and buyers, with Sales and sales development
• Tier 1 trade show campaigns: pre-event outreach, meeting setting and post-event nurture, with accountability for impressions, engagement and conversion
• Segmentation and lifecycle programs: personas, re-registration of past attendees, and partner, exhibitor and sponsor co-promotion
• Pipeline attribution and funnel analytics: registration to MQL to SQL to opportunity, ROI by program and a quarterly report to Meetings and Events leadership and Revenue Marketing
• AI-powered workflows: use Cvent's AI content strategy and tools such as Glean and Claude, and build agentic workflows for segmentation, personalization, forecasting and campaign diagnostics
• Event marketing strategy: campaign themes and brand pillars with Brand and Event Design, and a point of view on where the portfolio should invest
• Team leadership: lead and develop the Event Marketing Manager, and set playbooks for the wider team

Requirements:

• 7 or more years in B2B event marketing, attendee or audience marketing, or demand generation at a commercial trade show or conference organizer (10 or more for the Director level)
• A record of growing paid attendance for flagship events with several thousand attendees
• Direct experience setting ticket pricing and managing a registration forecast, including hosted-buyer or VIP programs
• Strong command of funnel mechanics from awareness to MQL, pipeline conversion and attribution, with campaign dashboards you built
• Hands-on use of AI for content, analysis or automation
• Executive presence: you can present performance and trade-offs to senior leaders, including the CEO
• Experience at Informa, Clarion, RX, Emerald, Comexposium, Hyve, Tarsus or a similar organizer
• Marketing automation (Marketo, HubSpot or similar) and Salesforce, plus Wrike or a similar project tool
• Experience marketing event technology, SaaS or adjacent B2B platforms
• Audience segmentation for enterprise and mid-market accounts
• Outbound delegate sales or sponsorship recruitment experience
• Team leadership and willingness to be hands-on onsite