Director of Marketing – Digital Growth

McCready Law is a personal injury law firm hiring a Director of Marketing to lead and execute marketing strategy focused on digital lead generation and measurable growth. The role manages digital campaigns, SEO, performance analysis, marketing resources, and compliance while reporting results and recommendations to leadership.

Responsibilities:

• Lead and execute the firm's marketing strategy with a strong emphasis on digital lead generation and measurable results
• Actively manage, optimize, and evaluate paid digital campaigns, including Google Ads and Microsoft Ads
• Oversee SEO, local search, website performance, landing pages, content, and digital advertising
• Analyze marketing performance, including qualified leads, cost per lead, conversion rates, and cost per signed case
• Work closely with our Intake team to understand lead quality and improve conversion opportunities
• Manage marketing agencies, vendors, budgets, and internal resources while holding everyone accountable for results
• Identify underperforming campaigns, troubleshoot problems, and implement improvements
• Develop creative marketing initiatives that strengthen our brand and expand our reach
• Ensure marketing materials comply with applicable legal advertising requirements and firm standards
• Provide clear reporting and actionable recommendations to leadership

Requirements:

• At least six years of progressive digital marketing experience, with proven success generating measurable results
• Strong hands-on experience with Google Ads, paid search, SEO, website conversion, and digital lead generation
• Experience using Google Analytics 4 (GA4), lead tracking, and marketing reporting tools
• A demonstrated ability to manage marketing budgets and evaluate return on investment
• Experience leading teams, agencies, or vendors
• Someone who understands the difference between generating leads and generating quality leads that convert into business
• Strong analytical skills, creativity, accountability, and follow-through
• The ability to work independently while collaborating with leadership and other departments
• Personal injury law firm marketing experience is strongly preferred
• A bachelor's degree in Marketing, Business, Communications, or a related field is preferred