Sr Manager, Marketing & Communications

Archwell Capital is hiring a Senior Manager, Marketing and Communications to lead marketing, content, brand presence, and communications support for the firm and portfolio companies without dedicated marketing resources. The role connects marketing outcomes to business performance, supports new business launches, and works with communications, creative, IT, and external partners.

Responsibilities:

• Write and edit marketing and web content for Archwell Capital and for portfolio companies that do not have their own marketing resource, including website pages, one-pagers, presentations, and brochures
• Develop social media content, and manage or help manage the social media accounts for Archwell Capital and for portfolio companies that do not have their own resource
• Develop blog posts, white papers, and other thought leadership that builds the company's authority and strengthens search engine optimization (SEO) and generative engine optimization (GEO)
• Own search and AI-search visibility. Review how the company and its portfolio companies appear in search results and AI-generated answers, and create content that addresses gaps and confusion with similarly named businesses
• Develop and send email campaigns for Archwell Capital and for portfolio companies that need them
• Support trade shows, conferences, and company events, including materials, sponsor and registration logistics, and follow-up
• Support new and existing portfolio companies. For new businesses launching from the ground up, develop website copy and messaging and work with the Creative Director on visual identity and design. Create launch content for acquisitions that join Archwell Capital
• Set up and manage Google Analytics for Archwell Capital and for portfolio companies that do not already have it. Report on website traffic, search visibility, and content performance, and measure the effect of news events and any paid social campaigns, including the relationship between spend and results
• Maintain a marketing and communications calendar and an intake process for requests from Archwell Capital and its portfolio companies, giving leadership a single view of marketing activity
• Run the processes that give employees business cards, templates, and other collateral, including brand and compliance review. This work was previously provided through shared services
• Work with the Creative Director on graphics, presentations, and web design, and with IT on website implementation. Evaluate whether the company needs a content management system and, if it adopts one, lead its selection and rollout
• Coordinate outside agencies and freelancers on overflow projects, including briefs, timelines, and review
• Control how Archwell Capital and its portfolio companies appear on third-party sites that shape reputation, including PitchBook, CB Insights, Crunchbase, LinkedIn, and employer review sites such as Glassdoor and Indeed (in partnership with Human Resources). Keep profiles claimed, accurate, consistent, and monitored. Support a Wikipedia page, in accordance with Wikipedia's conflict-of-interest and disclosure guidelines
• Write and maintain executive and company biographies, boilerplate, fact sheets, and question-and-answer documents, and keep a newsroom and press kit of approved messaging, biographies, and images
• Draft announcements, press releases, and other written materials, and prepare background materials for the Head of Communications
• Supply the Head of Communications and the public relations agency with approved materials and content, and keep owned channels such as the website, newsroom, and profiles consistent with media coverage
• Manage a communications page on the company intranet that collects media and industry coverage, built with Palantir Foundry and engineering resources
• Support the development and maintenance of communications policies and procedures, including crisis communications, in partnership with the Head of Communications and other stakeholders
• Manage multiple projects simultaneously while maintaining accuracy and exercising sound judgment with confidential, sensitive, or business-critical information
• Comply with all company policies and procedures
• Maintain regular and punctual attendance
• Performs other related duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English, or a related field required. Equivalent combination of education and relevant professional experience may be considered
• Minimum of five (5) years of progressive experience in marketing, communications, content, or public relations, in house or at an agency
• Experience owning marketing or communications outcomes and connecting the work to business results
• Excellent writing and editing skills, demonstrated through samples of web copy, biographies, press materials, articles, or similar work
• Working knowledge of search engine optimization and content optimization
• Experience managing websites and email campaigns, and using web analytics tools such as Google Analytics
• Experience working with public relations agencies, designers, and other outside vendors
• Experience managing social media accounts and writing blog posts, white papers, or similar long-form content
• Experience using AI-assisted writing and content tools, with careful review of the output
• Ability to manage multiple projects, work with minimal supervision, and handle confidential and sensitive business information
• Experience with generative engine optimization (GEO) or AI search
• Experience launching new brands or businesses
• Experience with company profile databases and employer review sites, trade shows or events, and AP style
• Experience working in financial services, investment management, technology, or a multi-company corporate environment