Solutions Marketing Manager, Financial Services

Alteryx is a leader in the transformation of business decision-making through data, automation, and AI. The Financial Services Solutions Marketing Manager will support the go-to-market strategy for Alteryx within the financial services industry, focusing on creating impactful content and campaigns to address unique business challenges faced by financial institutions.

Responsibilities:

• Support Financial Services GTM Execution - Help execute the go-to-market strategy for Alteryx’s financial services initiatives, translating strategic direction into industry-specific campaigns, plays, and field-facing assets
• Own Industry Buyer GTM — Act as the primary owner of the financial services buyer personas (e.g., Risk, Compliance, Finance Operations), translating messaging and positioning into campaigns, sales plays, and field-facing assets
• Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for financial services use cases, ensuring consistency across marketing, sales, and partner channels
• Drive Authentic Content Creation - Lead the development of credible and authentic content that highlights how Alteryx solves unique business problems in the financial sector, including thought leadership, whitepapers, and joint campaigns
• Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the financial services industry
• Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for financial services solutions
• Create Scalable Content & Assets - Develop reusable assets that translate Alteryx's value into clear, financial services-relevant use cases, helping scale impact beyond one-off engagements
• Contribute Market & Competitive Insights - Stay informed on financial services industry trends, regulatory shifts, and competitive positioning, contributing insights that help refine messaging and inform GTM execution
• Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution

Requirements:

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS
• Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance)
• Experience supporting product launches, campaigns, or GTM programs
• Strong storytelling skills — able to translate technical concepts into clear, credible, and customer-focused messaging tailored to finance professionals
• Ability to work cross-functionally and manage multiple stakeholders
• Comfortable operating in a fast-paced, evolving environment
• Strong execution mindset with attention to detail and quality
• Curiosity and interest in Agentic AI, data platforms, modern analytics architectures, and how they apply to complex financial use cases
• BA/BS degree required
• Willingness to travel (~20%) for customer meetings and events, partner engagements, and internal meetings
• financial services technology
• data
• analytics
• AI
• cloud platforms