Product Marketing Manager - Cloud Job Details | NetApp, Inc.

NetApp is an enterprise technology company providing cloud and data management solutions. The Senior Product Marketing Manager will lead messaging and positioning, market insights, product launches, solution marketing, sales enablement, analyst and event engagement, pricing and packaging, and performance measurement for the NetApp Cloud portfolio.

Responsibilities:

• Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels
• Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy
• Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations
• Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures
• Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies
• Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings
• Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives
• Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops

Requirements:

• 8+ years in a product marketing role within an enterprise technology or cloud solutions company
• Strong storytelling and messaging capabilities
• Deep understanding of buyer personas, customer journeys, and competitive landscapes
• Ability to bridge technical concepts with business value
• Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above